THE LYONS SHARE & MORE
Here you'll find web versions of The Lyons Share, my Email newsletter and LinkedIn series, as well as other thoughts and helpful guides to do better marketing.
How to Calculate Market Share
There are only three ways to grow your business - new product or service development, line extensions or growing your market share.
How to Convert More Prospects
The best sale is a no-brainer, when what you offer perfectly fits what customers need. Here's how you can find that out.
How to Create Future Demand
People are not always in the market to buy what you are selling. But when they are you need them to know that you are ready to fulfil their needs.
My Favourite Marketing Podcasts
There are many, many podcasts - some good, some bad, some ugly. This is my selection of the best marketing podcasts out there.
The Origin Stories of Hat & The Bins
Just what is it with me and Hat, and why do I sit in front of bins? The origin stories of my distinctive assets.
The Power of Brand
Some thoughts on the commercial power of brand, and how it is essential for businesses to charge more and be more likely to be be bought in future.
The Marketing Funnel
In an industry where people are always suggesting new ways of doing everything, I'm making a stand for the good old quant-based marketing funnel.
The Product Market Fit
The product market fit is the one thing which any product or sales led business needs to consider (other than hiring me or someone like me)
What Architecture Taught Me
Before marketing I had a career in architecture, and it taught me a great many things which have helped me be abetter marketer.
Thought Leaders, Get in the Bin
For the sake of young marketers finding their way, self-serving marketing thought leaders need to get in the bin
A Quick & Dirty Research Session
A quick and dirty research session model to give you something to build a marketing strategy and marketing plan from.
Agencies, Learn to Speak Client
The thing which has helped me grow agency businesses is understanding the client mindset and what they want from agency partners.
Talk Business Not Marketing
In order to be the best practitioners we can be, marketers need to stop talking marketing at the C-suite and talk business outcomes.
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