Anthropomorphised grey army cap with blue eyes and raised eyebrows

John Lyons

Fractional CMO & Coach

I’m a practical, hands-on marketer with over 20 years experience helping brands and agencies make more money through applying proper commercially-focussed marketing.

None of your fluffy nonsense, real hitting-the-bottom-line marketing.

I am an advocate of marketing effectiveness.

I believe in building brand associations, brand awareness and I believe in distinctive assets.

As a fractional CMO I am a time-share CMO. I am not a consultant, I'm not a business consultant, I'm not a freelance or an interim hire*.

What I am is the chief marketing officer, but I don't work full time for one company.

* Unless that's what your business needs and we agree that on scope, but I'm not a private dancer**.
** Unless, well, no scratch that. I'm not a private dancer.

How can I help?

As Fractional CMO I support funded start-ups go to market, scale-ups...well, up-scale, and established businesses grow.

I develop a distinct market proposition and implement effective inbound and outbound sales strategies, processes and tactics.

I've worked with small brands you never heard of all the way up to global brands such as Deutsche Bank, Manchester United, The LEGO Group and LG.

I've helped independent agencies such as ...Gasp! and The NDL Group to understand their position, identify new opportunities and hit their commercial goals.

I've also co-founded, grown from the ground up, and successfully exited two businesses of my own. This in particular gives me unique insight into all angles and commercial realities of running a business.

I also offer training, coaching and mentoring.

I'm an experienced public speaker, a former Non-Executive Director and taught Marketing and Digital Marketing at the National Film & Television School in the UK. I guest lectured at LSBU and mentored other creatives through The Alliance of Independent Agencies.

I also have a hat.

Testimonials

Lisl MacDonald FRSA

Owner Spring and Atlas, angel investor

"John brings brilliant ideas to bear on marketing problems. He has the advantage of understanding client and agency perspectives having worked in both."

Courtney Cesari

Global Marketing Director, event MC

"John is one of a rare breed of leaders who can not only create a big idea, super compelling strategy, but also break it down into actually actionable details."

Naeem Alvi-Assinder

Founder Notepad (B Corp), Untapped host

"No-nonsense marketing wisdom, delivered with style. John knows his marketing onions better than most."

Joe Glover

Co-founder The Marketing Meetup

"John is the kind of person you want to spend more time with because he lights up small parts of your soul - a good man, a good marketer, and a good speaker"