John Lyons
Fractional CMO
Business Director

I’m a practical, hands-on marketer with over 20 years experience helping brands and agencies make more money through applying proper commercially-focussed marketing. None of your fluffy nonsense, real hitting the bottom line marketing.

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"John brings a rare combination of deep marketing knowledge delivered with an inimitable empathy for what it takes to do the work."

Shann Biglione, Host of The Overthinkers podcast & author
"John is the kind of person you want to spend more time with because he lights up small parts of your soul - a good man, a good marketer, and a good speaker :)"

Joe Glover, Founder The Marketing Meetup
"John brings brilliant ideas to bear on marketing problems. He has the advantage of understanding client and agency perspectives having worked in both."

Lisl MacDonald FRSA
"He makes the complex simple, the dull entertaining, and the crowds carbonated."

Giles Edwards, Co-founder of ...Gasp!, host of the Call To Action podcast and author
"John is one of a rare breed of leaders who can not only create a big idea, super compelling strategy, but also break it down into actually actionable details. "

Courtney Cesari, Global Marketing Director and event MC
"No-nonsense marketing wisdom, delivered with style. John knows his marketing onions better than most."

Naeem Alvi-Assinder, Founder at Notepad (B Corp), Untapped host

How Can I Help You

As Fractional CMO I help funded start-ups go to market, and help scale-ups...well, up-scale.

When brought in as Fractional Business Director (aka the CMO of agency land) I support independent agencies to grow at pace. I help develop a distinct market proposition and implement effective inbound and outbound sales strategies, processes and tactics.

My core skills are:
* brand strategy and proposition development
* sales and marketing strategy and execution
* loyalty and promotional marketing
* agency business development
* digital marketing

I've worked with small brands you never heard of all the way up to global brands such as Deutsche Bank, Manchester United, LEGO and LG. I've helped independent agencies such as ...Gasp! and The NDL Group to understand their position, identify new opportunities and hit their commercial goals.

I've also co-founded, grown from the ground up, and successfully exited two agencies of my own. This in particular gives me unique insight into all angles and commercial realities of running a business. It's not something I fancy doing again, but I love helping other agencies be the best they can.

I also offer training, coaching and mentoring. I'm an experienced public speaker, a former Non-Executive Director and taught Marketing and Digital Marketing at the National Film & Television School in the UK. I guest lectured at LSBU and mentored other creatives through The Alliance of Independent Agencies.

I also have a hat.

Get In Touch