#ICYMI Digital Marketing Digest 17 June 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

LinkedIn: Don’t miss this great article from @socialmedia2day on how to with 3 simple but proven ways to increase your visibility on LinkedIn, especially if you are a B2B marketer or, like me, a consultant looking to generate leads: 

https://www.socialmediatoday.com/news/3-proven-ways-to-increase-your-visibility-on-linkedin/556474/

Content: If you are already familiar with Ubersuggest from @neilpatel, you’ll know how great a tool it is for keyword research and competitive analysis. It’s had another amazing upgrade, Ubersuggest 4.0: The Ultimate Content Marketing Tool: 

https://neilpatel.com/blog/content-marketing-tool/

Consumer Behaviour: Marketing Week shows us the seven cognitive shortcuts that dictate what people buy – and what they don’t”. Number 3 is the killer for me –  “people buy the simplest option”, and at least 5 of the 7 “shortcuts” are versions of this frequently ignored simple damn fact of marketing: 

https://www.marketingweek.com/2019/06/12/seven-cognitive-shortcuts-dictate-what-people-buy/

Influencers: Rate Card: How Much Social Influencers Charge Brands via @marketingprofs:

https://www.marketingprofs.com/charts/2019/41242/rate-card-how-much-social-influencers-charge-brands

Promotions: I love this! An in-store activation, personalised for digital and then featured OOH at Piccadilly. Another great campaign from Nike, which deservedly won IPM campaign of the week:

https://www.promomarketing.info/nike-unit9-help-fans-create-inspiring-personalised-football-posters-womens-world-cup/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 6 May 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Voice Tech: With consumers uptake of voice devices strong, why are marketers allocating only 2% of spend to voice? Read John McCarthy’s take in The Drum:

https://www.thedrum.com/news/2019/04/28/marketers-allocate-only-2-spend-voice-despite-consumer-uptake 

Content Distribution: Content is King, but are you getting enough out of your distribution channels to put that content to work? If content is any part of your strategy, make sure you check out “10 Content Distribution Tactics to Maximize Exposure in 2019”:

https://justcreative.com/2019/04/28/content-distribution-tactics/ 

Facebook F8 2019: Facebook’s annual developer conference, F8, usually sees a bunch of new initiatives and updates. This year Facebook announced new updates for groups, dating and an app redesign amongst other things. Get the round-up here:

https://www.socialmediatoday.com/news/facebook-f8-2019-facebook-announces-new-updates-for-groups-dating-and-an/553801/ 

Location Location Location: Location-based marketing has been a hot topic for the last couple of years, and something I was asked about more and more from late 2018. It’s here, it’s powerful, read “Location-based marketing: What works and what doesn’t in a campaign” by Brian Handley here:

https://marketingland.com/location-based-marketing-what-works-and-what-doesnt-in-a-campaign-260142 

Conversion Optimisation: Everything you’ve ever wanted to know about getting more customers with the traffic and marketing budget you already have, but were too afraid to ask. Fantastically detailed guide from Quick Sprout:

http://www.quicksprout.com/conversion-optimization/ 

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news soon. Thanks!

#ICYMI Digital Marketing Digest 29 April 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Demographics Watch: the push-back against lazy audience grouping, and in particular use of Millennial to describe young people is gathering much-needed pace. One great example from @flashboy on Twitter, calling out The Guardian here: https://twitter.com/flashboy/status/1119508579021664257

Gamification: I’ve long been an advocate of incentivising and rewarding positive consumer behaviour with gamification, and have used this technique to promote movie launches and corporate training, but this struck me on several levels using classic gamification for collective good: https://www.ozy.com/good-sht/game-your-way-to-enlightenment-with-this-app/93433

Short-Form Video: 18 months after Vine failed, a co-founder launches Byte into a market that has yet to show any ongoing profitable interest in short-form video social, other than perhaps tiki’s Tok which is still early days. @socialmedia2day considers the comeback:  https://www.socialmediatoday.com/news/vine-returns-as-byte-but-is-it-too-late-for-a-comeback/553214/

Brand Refresh(ment): Top article on how an average beer stopped pretending to be great in order for punters to think it marginally better than the best-selling average beer (H/T @davetrott/): https://www.theguardian.com/commentisfree/2019/apr/21/carlsbergs-new-honesty-leaves-funny-aftertaste

Partnerships: Elastoplast partnering with England Netball as “the Official First Aid Supplier for the Vitality Roses” (via @IPMBITESIZE) looks like a great move, capitalising on the recent wave of interest and support which I certainly was a part of: https://www.promomarketing.info/england-netball-strikes-new-partnership-elastoplast/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog soon. Thanks!