#ICYMI Digital Marketing Digest 17 June 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

LinkedIn: Don’t miss this great article from @socialmedia2day on how to with 3 simple but proven ways to increase your visibility on LinkedIn, especially if you are a B2B marketer or, like me, a consultant looking to generate leads: 

https://www.socialmediatoday.com/news/3-proven-ways-to-increase-your-visibility-on-linkedin/556474/

Content: If you are already familiar with Ubersuggest from @neilpatel, you’ll know how great a tool it is for keyword research and competitive analysis. It’s had another amazing upgrade, Ubersuggest 4.0: The Ultimate Content Marketing Tool: 

https://neilpatel.com/blog/content-marketing-tool/

Consumer Behaviour: Marketing Week shows us the seven cognitive shortcuts that dictate what people buy – and what they don’t”. Number 3 is the killer for me –  “people buy the simplest option”, and at least 5 of the 7 “shortcuts” are versions of this frequently ignored simple damn fact of marketing: 

https://www.marketingweek.com/2019/06/12/seven-cognitive-shortcuts-dictate-what-people-buy/

Influencers: Rate Card: How Much Social Influencers Charge Brands via @marketingprofs:

https://www.marketingprofs.com/charts/2019/41242/rate-card-how-much-social-influencers-charge-brands

Promotions: I love this! An in-store activation, personalised for digital and then featured OOH at Piccadilly. Another great campaign from Nike, which deservedly won IPM campaign of the week:

https://www.promomarketing.info/nike-unit9-help-fans-create-inspiring-personalised-football-posters-womens-world-cup/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 13 May 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Google: It’s big tech annual developer conference season, where all the new and cool stuff gets announced. Facebook had F8 last week, this week it’s Google’s turn with Google I/O 2019. Here are the coolest things announced:

https://thenextweb.com/insider/2019/05/08/heres-the-coolest-stuff-announced-at-google-i-o-2019/

#Foodporn: For those of you that follow my Instagram, you’ll know I’m a sucker for pretty food. Well, now Google Maps has added a new tab showing restaurants’ most popular dishes 🤤:

https://www.digitaltrends.com/mobile/google-maps-adds-a-new-tab-showing-restaurants-most-popular-dishes/

Content: Of the “8 Ways That Your Social Media Content is Annoying Your Audience”, my pet hate ‘content which promotes something you’ve already purchased’ is only at number 8! See the full list here, and double-check you’re not guilty!

https://www.socialmediatoday.com/news/8-ways-that-your-social-media-content-is-annoying-your-audience/554091/

The death of Dark Patterns: Great article by Ben Davis (@herrhuld) on the positives of GDPR and consigning ‘dark patterns’ (auto-adding extras to a shopping cart, misleading consumers about availability etc.) to history:

https://www.marketingweek.com/2019/05/10/ben-davis-dark-patterns/

IPMAwards: The IPM Awards recognise and reward brilliantly effective, insightful and creative campaigns in the promotional marketing and brand activation space, and I’m proud once again to have been invited to judge this year. Always fascinating to debate with my peers and industry veterans, and I think we’ve come up with a cracking shortlist for 2019:

https://www.theipm.org.uk/awards/the-awards/ipm-awards-2019-shortlist.aspx


In My News, it’s been a busy week of meetings, pitches, business growth and continuing to “walk the walk” by extending, testing, refining and documenting digital marketing activities to grow my consultancy brand. Last week I talked about launching the blog and newsletter, this week creating a funnel to that content through social media and a small amount of social advertising. Keep an eye out for future blogs detailing some of the key techniques, strategies and results, and stay in touch via my Facebook Page and LinkedIn.


That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!