#ICYMI Digital Marketing Digest 12 August 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Advertising: Free streaming service Tubi encourages people to cheat on Netflix in this brilliant new campaign 👏. Adweek article by Kelsey Sutton:

https://www.adweek.com/tv-video/free-streaming-service-tubi-encourages-people-to-cheat-on-netflix-in-new-campaign/

Social Media: How Much Time Do People Spend on Social Media in 2019? Check out this infographic from SocialMediaToday:

https://www.socialmediatoday.com/news/how-much-time-do-people-spend-on-social-media-in-2019-infographic/560270/

Digital Advertising: Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes. Read more here from Amy Gesenhues:

https://marketingland.com/is-it-time-to-pay-more-attention-to-reddit-for-advertisers-focused-on-niche-audiences-the-answer-is-yes-264832

Marketing Insights: Another great article from Charlotte Rogers here on how marketers are moving away from classic demographics to define consumers to a more nuanced behaviour and interests model:

https://www.marketingweek.com/behaviour-demographics-segmentation/

Memes: This is pretty cool, Social Media Examiner‘s guide to using memes for marketers – including the crucial tip to stay light and not try to turn something fun into a hard ad:

https://www.socialmediaexaminer.com/how-to-use-memes-guide-for-marketers/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 5 August 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Influencer Marketing: Finally some much-needed transparency as sponsored posts with #ad on Instagram almost double:

https://www.campaignlive.co.uk/article/sponsored-posts-ad-instagram-almost-double/1592701

Email Marketing: New research on email opens shows 10-11AM is still peak time for best recipient engagement. Read the full article by Ayaz Nanji here:

https://www.marketingprofs.com/charts/2019/41441/email-opens-by-time-of-day

Facebook: In a move they say could make interest selection easier, Facebook is to remove thousands of outdated interest targets for advertising:

https://marketingland.com/facebook-to-remove-thousands-of-outdated-interest-targets-for-advertising-264646

Marketing: Twitter Releases Major Events Calendar for August to Assist with Strategic Planning. Read Andrew Hutchinson’s article here:

https://www.socialmediatoday.com/news/twitter-releases-major-events-calendar-for-august-to-assist-with-strategic/560098/

FAKE NEWS! SAD!: Fakey McFake! The Daily Telegraph Is Counting People With Fake Email Addresses As Its “Registered Users” from Mark Di Stefano:

https://www.buzzfeed.com/markdistefano/telegraph-fake-email-registrations

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 29 July 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

LinkedIn: Great news for SMEs and freelancers, as LinkedIn is rolling out a new feature which helps you promote your service offerings directly from your profile page and through search:

https://marketingland.com/linkedin-rolls-out-new-feature-to-help-smbs-promote-their-service-offerings-264229

Campaign Highlight: A stunning and powerful campaign, #ItsGettingOld has used the infamous FaceApp to show us what victims of police violence might have looked like has their lives not been cut short:

https://www.adweek.com/agencies/this-campaign-uses-faceapp-to-age-pictures-of-those-whose-deaths-sparked-outrage-and-protest/

Compliance: Despite all the warnings, and several rounds of needless “in order to comply with GDPR…” emails cluttering our inboxes, as of now almost a third of EU firms are still not GDPR compliant:

http://digitalmarketingmagazine.co.uk/digital-marketing-news/almost-a-third-of-eu-firms-still-not-gdpr-compliant/5036

Instagram: Really useful article for anyone who uses Instagram to promote their brand or products from Social Media Examiner: Instagram Stories Ads: How to Improve Your Results

https://www.socialmediaexaminer.com/instagram-stories-ads-how-to-improve-results/

Marketing: A great and inspiring blog by Elizabeth Williams sharing 4 marketing lessons we can learn from the kids in our lives:

https://www.toprankblog.com/2019/07/marketing-lessons-kids/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 15 July 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Customer Insights: A fascinating topic at all times, but when it involves Mark Ritson breaking down a Twitter set-to involving industry heavyweights including Byron Sharp, it becomes a must-read article. So, read it:

https://www.marketingweek.com/mark-ritson-ethnography-beats-focus-groups/

PS: If you’re not following those guys on Twitter, you really should.

Social Networks: Interesting moves from the big guns at Facebook and Twitter, both making moves to support Creators. It feels a bit late, and unclear how it might dilute the primary offerings – particularly of Facebook I feel. One, actually make that two, to keep an eye (or two) on:

https://marketingland.com/facebook-makes-a-play-for-creators-with-new-tools-features-for-monetizing-content-263505

https://www.campaignlive.com/article/twitter-launches-arthouse-help-brands-better-content/1590600

Not Yet Social Networks: In the tech industry’s equivalent of Theresa May and her Brexit deal, Google is once again taking a crack at building a social network. 

https://thenextweb.com/apps/2019/07/11/googles-taking-another-crack-at-building-a-social-network/

Emojis: A Handy ✋ Guide to Understanding Emojis

https://www.digitalmarketer.com/blog/guide-to-emojis/

Industry Practice: Is this what happens when the industry is geared towards cover-all personas and demographics? “Marketing and advertising professionals lack empathy, Reach study finds:

https://www.campaignlive.co.uk/article/marketing-advertising-professionals-lack-empathy-reach-study-finds/1590213

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 6 May 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Voice Tech: With consumers uptake of voice devices strong, why are marketers allocating only 2% of spend to voice? Read John McCarthy’s take in The Drum:

https://www.thedrum.com/news/2019/04/28/marketers-allocate-only-2-spend-voice-despite-consumer-uptake 

Content Distribution: Content is King, but are you getting enough out of your distribution channels to put that content to work? If content is any part of your strategy, make sure you check out “10 Content Distribution Tactics to Maximize Exposure in 2019”:

https://justcreative.com/2019/04/28/content-distribution-tactics/ 

Facebook F8 2019: Facebook’s annual developer conference, F8, usually sees a bunch of new initiatives and updates. This year Facebook announced new updates for groups, dating and an app redesign amongst other things. Get the round-up here:

https://www.socialmediatoday.com/news/facebook-f8-2019-facebook-announces-new-updates-for-groups-dating-and-an/553801/ 

Location Location Location: Location-based marketing has been a hot topic for the last couple of years, and something I was asked about more and more from late 2018. It’s here, it’s powerful, read “Location-based marketing: What works and what doesn’t in a campaign” by Brian Handley here:

https://marketingland.com/location-based-marketing-what-works-and-what-doesnt-in-a-campaign-260142 

Conversion Optimisation: Everything you’ve ever wanted to know about getting more customers with the traffic and marketing budget you already have, but were too afraid to ask. Fantastically detailed guide from Quick Sprout:

http://www.quicksprout.com/conversion-optimization/ 

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news soon. Thanks!

#ICYMI Digital Marketing Digest 29 April 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Demographics Watch: the push-back against lazy audience grouping, and in particular use of Millennial to describe young people is gathering much-needed pace. One great example from @flashboy on Twitter, calling out The Guardian here: https://twitter.com/flashboy/status/1119508579021664257

Gamification: I’ve long been an advocate of incentivising and rewarding positive consumer behaviour with gamification, and have used this technique to promote movie launches and corporate training, but this struck me on several levels using classic gamification for collective good: https://www.ozy.com/good-sht/game-your-way-to-enlightenment-with-this-app/93433

Short-Form Video: 18 months after Vine failed, a co-founder launches Byte into a market that has yet to show any ongoing profitable interest in short-form video social, other than perhaps tiki’s Tok which is still early days. @socialmedia2day considers the comeback:  https://www.socialmediatoday.com/news/vine-returns-as-byte-but-is-it-too-late-for-a-comeback/553214/

Brand Refresh(ment): Top article on how an average beer stopped pretending to be great in order for punters to think it marginally better than the best-selling average beer (H/T @davetrott/): https://www.theguardian.com/commentisfree/2019/apr/21/carlsbergs-new-honesty-leaves-funny-aftertaste

Partnerships: Elastoplast partnering with England Netball as “the Official First Aid Supplier for the Vitality Roses” (via @IPMBITESIZE) looks like a great move, capitalising on the recent wave of interest and support which I certainly was a part of: https://www.promomarketing.info/england-netball-strikes-new-partnership-elastoplast/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog soon. Thanks!