In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:
Advertising: Free streaming service Tubi encourages people to cheat on Netflix in this brilliant new campaign 👏. Adweek article by Kelsey Sutton:
Social Media: How Much Time Do People Spend on Social Media in 2019? Check out this infographic from SocialMediaToday:
Digital Advertising: Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes. Read more here from Amy Gesenhues:
Marketing Insights: Another great article from Charlotte Rogers here on how marketers are moving away from classic demographics to define consumers to a more nuanced behaviour and interests model:
Memes: This is pretty cool, Social Media Examiner‘s guide to using memes for marketers – including the crucial tip to stay light and not try to turn something fun into a hard ad:
That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!