#ICYMI Digital Marketing Digest 5 August 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Influencer Marketing: Finally some much-needed transparency as sponsored posts with #ad on Instagram almost double:

https://www.campaignlive.co.uk/article/sponsored-posts-ad-instagram-almost-double/1592701

Email Marketing: New research on email opens shows 10-11AM is still peak time for best recipient engagement. Read the full article by Ayaz Nanji here:

https://www.marketingprofs.com/charts/2019/41441/email-opens-by-time-of-day

Facebook: In a move they say could make interest selection easier, Facebook is to remove thousands of outdated interest targets for advertising:

https://marketingland.com/facebook-to-remove-thousands-of-outdated-interest-targets-for-advertising-264646

Marketing: Twitter Releases Major Events Calendar for August to Assist with Strategic Planning. Read Andrew Hutchinson’s article here:

https://www.socialmediatoday.com/news/twitter-releases-major-events-calendar-for-august-to-assist-with-strategic/560098/

FAKE NEWS! SAD!: Fakey McFake! The Daily Telegraph Is Counting People With Fake Email Addresses As Its “Registered Users” from Mark Di Stefano:

https://www.buzzfeed.com/markdistefano/telegraph-fake-email-registrations

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 29 July 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

LinkedIn: Great news for SMEs and freelancers, as LinkedIn is rolling out a new feature which helps you promote your service offerings directly from your profile page and through search:

https://marketingland.com/linkedin-rolls-out-new-feature-to-help-smbs-promote-their-service-offerings-264229

Campaign Highlight: A stunning and powerful campaign, #ItsGettingOld has used the infamous FaceApp to show us what victims of police violence might have looked like has their lives not been cut short:

https://www.adweek.com/agencies/this-campaign-uses-faceapp-to-age-pictures-of-those-whose-deaths-sparked-outrage-and-protest/

Compliance: Despite all the warnings, and several rounds of needless “in order to comply with GDPR…” emails cluttering our inboxes, as of now almost a third of EU firms are still not GDPR compliant:

http://digitalmarketingmagazine.co.uk/digital-marketing-news/almost-a-third-of-eu-firms-still-not-gdpr-compliant/5036

Instagram: Really useful article for anyone who uses Instagram to promote their brand or products from Social Media Examiner: Instagram Stories Ads: How to Improve Your Results

https://www.socialmediaexaminer.com/instagram-stories-ads-how-to-improve-results/

Marketing: A great and inspiring blog by Elizabeth Williams sharing 4 marketing lessons we can learn from the kids in our lives:

https://www.toprankblog.com/2019/07/marketing-lessons-kids/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 13 May 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Google: It’s big tech annual developer conference season, where all the new and cool stuff gets announced. Facebook had F8 last week, this week it’s Google’s turn with Google I/O 2019. Here are the coolest things announced:

https://thenextweb.com/insider/2019/05/08/heres-the-coolest-stuff-announced-at-google-i-o-2019/

#Foodporn: For those of you that follow my Instagram, you’ll know I’m a sucker for pretty food. Well, now Google Maps has added a new tab showing restaurants’ most popular dishes 🤤:

https://www.digitaltrends.com/mobile/google-maps-adds-a-new-tab-showing-restaurants-most-popular-dishes/

Content: Of the “8 Ways That Your Social Media Content is Annoying Your Audience”, my pet hate ‘content which promotes something you’ve already purchased’ is only at number 8! See the full list here, and double-check you’re not guilty!

https://www.socialmediatoday.com/news/8-ways-that-your-social-media-content-is-annoying-your-audience/554091/

The death of Dark Patterns: Great article by Ben Davis (@herrhuld) on the positives of GDPR and consigning ‘dark patterns’ (auto-adding extras to a shopping cart, misleading consumers about availability etc.) to history:

https://www.marketingweek.com/2019/05/10/ben-davis-dark-patterns/

IPMAwards: The IPM Awards recognise and reward brilliantly effective, insightful and creative campaigns in the promotional marketing and brand activation space, and I’m proud once again to have been invited to judge this year. Always fascinating to debate with my peers and industry veterans, and I think we’ve come up with a cracking shortlist for 2019:

https://www.theipm.org.uk/awards/the-awards/ipm-awards-2019-shortlist.aspx


In My News, it’s been a busy week of meetings, pitches, business growth and continuing to “walk the walk” by extending, testing, refining and documenting digital marketing activities to grow my consultancy brand. Last week I talked about launching the blog and newsletter, this week creating a funnel to that content through social media and a small amount of social advertising. Keep an eye out for future blogs detailing some of the key techniques, strategies and results, and stay in touch via my Facebook Page and LinkedIn.


That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!