#ICYMI Digital Marketing Digest 22 July 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

One Internet Minute 2019: Always fascinating, and a shoo-in for every keynote or pitch which talks in broad terms about digital consumer behaviours: What Happens on the Internet Every Minute Infographic (2019 Version): 

https://www.socialmediatoday.com/news/what-happens-on-the-internet-every-minute-2019-version-infographic/558793/

Gaming: Highly social, gender diverse and age agnostic: Charlotte Rogers on why brands must change their view of gamers:

https://www.marketingweek.com/brands-change-view-gaming/

Website Optimisation: The brilliantly titled “10 Ways to Frustrate Website Visitors & Boost Your Competitors Profits” from Social Media Today highlights 10 critical web design mistakes to avoid:

https://www.socialmediatoday.com/news/10-ways-to-frustrate-website-visitors-boost-your-competitors-profits-inf/558824/

Brand Authenticity: A very timely piece, tackling the recent well-intentioned but  lazy tokenism of brands around Pride season, How brands can genuinely appeal to LGBTQ+ consumers:

https://www.marketingweek.com/brands-genuinely-appeal-lgbtq-consumers/

Social Selling: An ever-important part of any business development strategy, and something I strongly advocate with my agency clients. Marco Ottonello on How to use social media for lead generation with an Account-Based Marketing strategy:

https://expandigroup.blog/2018/03/20/how-to-use-social-media-for-lead-generation-with-an-account-based-marketing-strategy/amp/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 17 June 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

LinkedIn: Don’t miss this great article from @socialmedia2day on how to with 3 simple but proven ways to increase your visibility on LinkedIn, especially if you are a B2B marketer or, like me, a consultant looking to generate leads: 

https://www.socialmediatoday.com/news/3-proven-ways-to-increase-your-visibility-on-linkedin/556474/

Content: If you are already familiar with Ubersuggest from @neilpatel, you’ll know how great a tool it is for keyword research and competitive analysis. It’s had another amazing upgrade, Ubersuggest 4.0: The Ultimate Content Marketing Tool: 

https://neilpatel.com/blog/content-marketing-tool/

Consumer Behaviour: Marketing Week shows us the seven cognitive shortcuts that dictate what people buy – and what they don’t”. Number 3 is the killer for me –  “people buy the simplest option”, and at least 5 of the 7 “shortcuts” are versions of this frequently ignored simple damn fact of marketing: 

https://www.marketingweek.com/2019/06/12/seven-cognitive-shortcuts-dictate-what-people-buy/

Influencers: Rate Card: How Much Social Influencers Charge Brands via @marketingprofs:

https://www.marketingprofs.com/charts/2019/41242/rate-card-how-much-social-influencers-charge-brands

Promotions: I love this! An in-store activation, personalised for digital and then featured OOH at Piccadilly. Another great campaign from Nike, which deservedly won IPM campaign of the week:

https://www.promomarketing.info/nike-unit9-help-fans-create-inspiring-personalised-football-posters-womens-world-cup/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!