#ICYMI Digital Marketing Digest 6 May 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Voice Tech: With consumers uptake of voice devices strong, why are marketers allocating only 2% of spend to voice? Read John McCarthy’s take in The Drum:

https://www.thedrum.com/news/2019/04/28/marketers-allocate-only-2-spend-voice-despite-consumer-uptake 

Content Distribution: Content is King, but are you getting enough out of your distribution channels to put that content to work? If content is any part of your strategy, make sure you check out “10 Content Distribution Tactics to Maximize Exposure in 2019”:

https://justcreative.com/2019/04/28/content-distribution-tactics/ 

Facebook F8 2019: Facebook’s annual developer conference, F8, usually sees a bunch of new initiatives and updates. This year Facebook announced new updates for groups, dating and an app redesign amongst other things. Get the round-up here:

https://www.socialmediatoday.com/news/facebook-f8-2019-facebook-announces-new-updates-for-groups-dating-and-an/553801/ 

Location Location Location: Location-based marketing has been a hot topic for the last couple of years, and something I was asked about more and more from late 2018. It’s here, it’s powerful, read “Location-based marketing: What works and what doesn’t in a campaign” by Brian Handley here:

https://marketingland.com/location-based-marketing-what-works-and-what-doesnt-in-a-campaign-260142 

Conversion Optimisation: Everything you’ve ever wanted to know about getting more customers with the traffic and marketing budget you already have, but were too afraid to ask. Fantastically detailed guide from Quick Sprout:

http://www.quicksprout.com/conversion-optimization/ 

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news soon. Thanks!

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