#ICYMI Digital Marketing Digest 29 April 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Demographics Watch: the push-back against lazy audience grouping, and in particular use of Millennial to describe young people is gathering much-needed pace. One great example from @flashboy on Twitter, calling out The Guardian here: https://twitter.com/flashboy/status/1119508579021664257

Gamification: I’ve long been an advocate of incentivising and rewarding positive consumer behaviour with gamification, and have used this technique to promote movie launches and corporate training, but this struck me on several levels using classic gamification for collective good: https://www.ozy.com/good-sht/game-your-way-to-enlightenment-with-this-app/93433

Short-Form Video: 18 months after Vine failed, a co-founder launches Byte into a market that has yet to show any ongoing profitable interest in short-form video social, other than perhaps tiki’s Tok which is still early days. @socialmedia2day considers the comeback:  https://www.socialmediatoday.com/news/vine-returns-as-byte-but-is-it-too-late-for-a-comeback/553214/

Brand Refresh(ment): Top article on how an average beer stopped pretending to be great in order for punters to think it marginally better than the best-selling average beer (H/T @davetrott/): https://www.theguardian.com/commentisfree/2019/apr/21/carlsbergs-new-honesty-leaves-funny-aftertaste

Partnerships: Elastoplast partnering with England Netball as “the Official First Aid Supplier for the Vitality Roses” (via @IPMBITESIZE) looks like a great move, capitalising on the recent wave of interest and support which I certainly was a part of: https://www.promomarketing.info/england-netball-strikes-new-partnership-elastoplast/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog soon. Thanks!

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