#ICYMI Digital Marketing Digest 28 May 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Rebrand: BT have undergone a rebrand, sparking much debate and the usual criticism when a rebrand is less than radical. To me, it looks like the outcome of design overseen by client committee, and huge use of client services resources to come up with something which upsets no-one rather than excites anyone.

https://www.marketingweek.com/2019/05/20/if-less-really-is-more-did-bt-get-its-new-logo-right/

Online Advertising: With the broadcast standards so low, it should come as no surprise that complaints about online ads now outnumber TV cases by 3:1, according to the ASA:

https://www.thedrum.com/news/2019/05/20/complaints-about-online-ads-now-outnumber-tv-cases-31-says-asa

Instagram: Top advice from Neil Patel on how to grow your Instagram following: 

https://neilpatel.com/blog/instagram-followers/

Retail: In this fascinating article, Daniel Todaro from Gekko writes about why brands need to evolve to meet the needs of the generational shifts in shopping habits:

https://www.promomarketing.info/retail-renaissance/

Top Tips and Tools for Digital Brand Positioning: My blog last week on how to better understand your brand and niche online:

https://johnlyons.co.uk/top-tips-and-tools-for-digital-brand-positioning

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

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