In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:
Gaming: Highly social, gender diverse and age agnostic: Charlotte Rogers on why brands must change their view of gamers:
https://www.marketingweek.com/brands-change-view-gaming/
Website Optimisation: The brilliantly titled “10 Ways to Frustrate Website Visitors & Boost Your Competitors Profits” from Social Media Today highlights 10 critical web design mistakes to avoid:
Brand Authenticity: A very timely piece, tackling the recent well-intentioned but lazy tokenism of brands around Pride season, How brands can genuinely appeal to LGBTQ+ consumers:
https://www.marketingweek.com/brands-genuinely-appeal-lgbtq-consumers/
Social Selling: An ever-important part of any business development strategy, and something I strongly advocate with my agency clients. Marco Ottonello on How to use social media for lead generation with an Account-Based Marketing strategy:
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