In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:
LinkedIn: Don’t miss this great article from @socialmedia2day on how to with 3 simple but proven ways to increase your visibility on LinkedIn, especially if you are a B2B marketer or, like me, a consultant looking to generate leads:
Content: If you are already familiar with Ubersuggest from @neilpatel, you’ll know how great a tool it is for keyword research and competitive analysis. It’s had another amazing upgrade, Ubersuggest 4.0: The Ultimate Content Marketing Tool:
Consumer Behaviour: Marketing Week shows us the seven cognitive shortcuts that dictate what people buy – and what they don’t”. Number 3 is the killer for me – “people buy the simplest option”, and at least 5 of the 7 “shortcuts” are versions of this frequently ignored simple damn fact of marketing:
Influencers: Rate Card: How Much Social Influencers Charge Brands via @marketingprofs:
Promotions: I love this! An in-store activation, personalised for digital and then featured OOH at Piccadilly. Another great campaign from Nike, which deservedly won IPM campaign of the week:
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