In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:
LinkedIn: Don’t miss this great article from @socialmedia2day on how to with 3 simple but proven ways to increase your visibility on LinkedIn, especially if you are a B2B marketer or, like me, a consultant looking to generate leads:
https://www.socialmediatoday.com/news/3-proven-ways-to-increase-your-visibility-on-linkedin/556474/
Content: If you are already familiar with Ubersuggest from @neilpatel, you’ll know how great a tool it is for keyword research and competitive analysis. It’s had another amazing upgrade, Ubersuggest 4.0: The Ultimate Content Marketing Tool:
https://neilpatel.com/blog/content-marketing-tool/
Consumer Behaviour: Marketing Week shows us the seven cognitive shortcuts that dictate what people buy – and what they don’t”. Number 3 is the killer for me – “people buy the simplest option”, and at least 5 of the 7 “shortcuts” are versions of this frequently ignored simple damn fact of marketing:
https://www.marketingweek.com/2019/06/12/seven-cognitive-shortcuts-dictate-what-people-buy/
Influencers: Rate Card: How Much Social Influencers Charge Brands via @marketingprofs:
https://www.marketingprofs.com/charts/2019/41242/rate-card-how-much-social-influencers-charge-brands
Promotions: I love this! An in-store activation, personalised for digital and then featured OOH at Piccadilly. Another great campaign from Nike, which deservedly won IPM campaign of the week:
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