In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:
Customer Insights: A fascinating topic at all times, but when it involves Mark Ritson breaking down a Twitter set-to involving industry heavyweights including Byron Sharp, it becomes a must-read article. So, read it:
https://www.marketingweek.com/mark-ritson-ethnography-beats-focus-groups/
PS: If you’re not following those guys on Twitter, you really should.
Social Networks: Interesting moves from the big guns at Facebook and Twitter, both making moves to support Creators. It feels a bit late, and unclear how it might dilute the primary offerings – particularly of Facebook I feel. One, actually make that two, to keep an eye (or two) on:
https://www.campaignlive.com/article/twitter-launches-arthouse-help-brands-better-content/1590600
Not Yet Social Networks: In the tech industry’s equivalent of Theresa May and her Brexit deal, Google is once again taking a crack at building a social network.
https://thenextweb.com/apps/2019/07/11/googles-taking-another-crack-at-building-a-social-network/
Emojis: A Handy ✋ Guide to Understanding Emojis
https://www.digitalmarketer.com/blog/guide-to-emojis/
Industry Practice: Is this what happens when the industry is geared towards cover-all personas and demographics? “Marketing and advertising professionals lack empathy, Reach study finds:
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