Digital Promotion & Campaign Strategy

Are your promotions and campaigns digitally savvy?

I can help you concept, plan and execute a best-in-class digital promotion or digital marketing campaign to reach, inform, engage, reward and convert your target consumers either as a stand-alone execution or as part of a broader shopper, instore or on-pack sales promotion.
An expertly developed digital sales promotion strategy will allow you to:

Maximise the impact of your promotional or marketing campaign by aligning to the most powerful engagement techniques of online promotions and social networks.

Support any above-the-line, out-of-house or in-store activity with impactful social seeding, fan activations and targeted ads.

Minimise consumer fatigue and drop-offs through clear UX planning and expertise.

Make the most of your rewards budget with proven digital prizing models.

Execute a fully-compliant social media promotion, web campaign, email activation or other digital incentivised marketing activity.

I will define and implement a digital promotion strategy for your company, including
      • Devising an on-brand creative digital promotion or digital campaign to reach, inform, engage and convert your target consumers
      • Identifying the best and most productive digital spaces to integrate within the promotion
      • Defining website UX, design and production requirements
      • Creating a social media and digital content strategy around the promotion
      • Identifying key paid media channels, PPC, search, digital display, Influencer outreach
      • Ensuring the promotion is compliant in the given territories and supported platform
      • Extending a traditional ATL campaign to social and digital channels, creating additional buzz
      • Optimising your paid media through PPC, social advertising and digital display

To discuss your needs and get a fixed quote, please