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#ICYMI Digital Marketing Digest 10 June 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Retail: This Vancouver market is handing out brilliant, hilarious and on point embarrassing plastic bags to customers. Hopefully, they will drive real behavioural change too via Craig Patterson

https://www.vancouverisawesome.com/2019/06/04/embarrassing-plastic-bags-vancouver-market/

New Business: Check out these 4 Effective Social Media Lead Generation Techniques from Social Media Today (I’ve been getting joy from #1 for many years):

https://www.socialmediatoday.com/news/4-effective-social-media-lead-generation-techniques/555892/

Brand Repositioning: Lidl want to be as famous for quality as they are for price, and their new ads 💯 hit that spot. But it bears no relation to any in-store experience I’ve had. Is it just clever fantasy?

https://www.marketingweek.com/2019/06/02/lidl-big-on-quality-advertising/

Social Media: Pinterest’s continuing growth (almost as many monthly active users as Twitter) could be a game-changer for brands, and a less confrontational social option for users:

https://www.socialmediatoday.com/news/pinterest-influencers-might-change-the-social-media-game-for-brands-infogr/556005/

Advertising: Oh, nicely played 👏 Coca-Cola billboards literally point the way to greener living via @CreativeBloq

https://www.creativebloq.com/news/coca-cola-billboards

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

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#ICYMI Digital Marketing Digest 3 June 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Branding: From one small kooky, but genius idea, much earned media grows and a back-of-cupboard classic is once again front-of-mind. The Big Ben On HP Sauce Is Now Covered In Scaffolding:

https://londonist.com/london/food/hp-big-ben-label-scaffolding

VR and AI without the BS: “What are the opportunities in virtual reality and augmented reality for marketers in creating meaningful experiences?”, asks The Drum, who provide some real and practical examples without the usual deliberate fluff. Well worth a read:

https://www.thedrum.com/opinion/2019/05/28/what-are-the-opportunities-virtual-reality-and-augmented-reality-marketers

Personalisation: Consumer behaviour may not be what marketers think it is, as a consumer study finds ‘personalisation’ lowest on a long list of retailer considerations.

https://martechtoday.com/consumer-study-finds-personalization-lowest-on-long-list-of-retailer-considerations-233714

Promotions: Cool beans (see what I did there ? 👀)! Chipotle’s new promotion connects live commentary of the NBA Championship series with Twitter in a gamified fire drill giveaway:

https://loyalty360.org/content-gallery/daily-news/chipotle-gamifies-the-nba-championship-series

Social Media: Average time spent on Instagram grows whilst Facebook & Snapchat appear to flatline. Facebook is still a fair way ahead in terms of actual time spent though:

https://marketingland.com/time-spent-on-facebook-snapchat-remains-flat-but-instagram-sees-growth-261705

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

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#ICYMI Digital Marketing Digest 28 May 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Rebrand: BT have undergone a rebrand, sparking much debate and the usual criticism when a rebrand is less than radical. To me, it looks like the outcome of design overseen by client committee, and huge use of client services resources to come up with something which upsets no-one rather than excites anyone.

https://www.marketingweek.com/2019/05/20/if-less-really-is-more-did-bt-get-its-new-logo-right/

Online Advertising: With the broadcast standards so low, it should come as no surprise that complaints about online ads now outnumber TV cases by 3:1, according to the ASA:

https://www.thedrum.com/news/2019/05/20/complaints-about-online-ads-now-outnumber-tv-cases-31-says-asa

Instagram: Top advice from Neil Patel on how to grow your Instagram following: 

https://neilpatel.com/blog/instagram-followers/

Retail: In this fascinating article, Daniel Todaro from Gekko writes about why brands need to evolve to meet the needs of the generational shifts in shopping habits:

https://www.promomarketing.info/retail-renaissance/

Top Tips and Tools for Digital Brand Positioning: My blog last week on how to better understand your brand and niche online:

https://johnlyons.co.uk/top-tips-and-tools-for-digital-brand-positioning

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

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#ICYMI Digital Marketing Digest 13 May 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Google: It’s big tech annual developer conference season, where all the new and cool stuff gets announced. Facebook had F8 last week, this week it’s Google’s turn with Google I/O 2019. Here are the coolest things announced:

https://thenextweb.com/insider/2019/05/08/heres-the-coolest-stuff-announced-at-google-i-o-2019/

#Foodporn: For those of you that follow my Instagram, you’ll know I’m a sucker for pretty food. Well, now Google Maps has added a new tab showing restaurants’ most popular dishes 🤤:

https://www.digitaltrends.com/mobile/google-maps-adds-a-new-tab-showing-restaurants-most-popular-dishes/

Content: Of the “8 Ways That Your Social Media Content is Annoying Your Audience”, my pet hate ‘content which promotes something you’ve already purchased’ is only at number 8! See the full list here, and double-check you’re not guilty!

https://www.socialmediatoday.com/news/8-ways-that-your-social-media-content-is-annoying-your-audience/554091/

The death of Dark Patterns: Great article by Ben Davis (@herrhuld) on the positives of GDPR and consigning ‘dark patterns’ (auto-adding extras to a shopping cart, misleading consumers about availability etc.) to history:

https://www.marketingweek.com/2019/05/10/ben-davis-dark-patterns/

IPMAwards: The IPM Awards recognise and reward brilliantly effective, insightful and creative campaigns in the promotional marketing and brand activation space, and I’m proud once again to have been invited to judge this year. Always fascinating to debate with my peers and industry veterans, and I think we’ve come up with a cracking shortlist for 2019:

https://www.theipm.org.uk/awards/the-awards/ipm-awards-2019-shortlist.aspx

In My News, it’s been a busy week of meetings, pitches, business growth and continuing to “walk the walk” by extending, testing, refining and documenting digital marketing activities to grow my consultancy brand. Last week I talked about launching the blog and newsletter, this week creating a funnel to that content through social media and a small amount of social advertising. Keep an eye out for future blogs detailing some of the key techniques, strategies and results, and stay in touch via my Facebook Page and LinkedIn.

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

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#ICYMI Digital Marketing Digest 6 May 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Voice Tech: With consumers uptake of voice devices strong, why are marketers allocating only 2% of spend to voice? Read John McCarthy’s take in The Drum:

https://www.thedrum.com/news/2019/04/28/marketers-allocate-only-2-spend-voice-despite-consumer-uptake 

Content Distribution: Content is King, but are you getting enough out of your distribution channels to put that content to work? If content is any part of your strategy, make sure you check out “10 Content Distribution Tactics to Maximize Exposure in 2019”:

https://justcreative.com/2019/04/28/content-distribution-tactics/ 

Facebook F8 2019: Facebook’s annual developer conference, F8, usually sees a bunch of new initiatives and updates. This year Facebook announced new updates for groups, dating and an app redesign amongst other things. Get the round-up here:

https://www.socialmediatoday.com/news/facebook-f8-2019-facebook-announces-new-updates-for-groups-dating-and-an/553801/ 

Location Location Location: Location-based marketing has been a hot topic for the last couple of years, and something I was asked about more and more from late 2018. It’s here, it’s powerful, read “Location-based marketing: What works and what doesn’t in a campaign” by Brian Handley here:

https://marketingland.com/location-based-marketing-what-works-and-what-doesnt-in-a-campaign-260142 

Conversion Optimisation: Everything you’ve ever wanted to know about getting more customers with the traffic and marketing budget you already have, but were too afraid to ask. Fantastically detailed guide from Quick Sprout:

http://www.quicksprout.com/conversion-optimization/ 

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news soon. Thanks!

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#ICYMI Digital Marketing Digest 29 April 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Demographics Watch: the push-back against lazy audience grouping, and in particular use of Millennial to describe young people is gathering much-needed pace. One great example from @flashboy on Twitter, calling out The Guardian here: https://twitter.com/flashboy/status/1119508579021664257

Gamification: I’ve long been an advocate of incentivising and rewarding positive consumer behaviour with gamification, and have used this technique to promote movie launches and corporate training, but this struck me on several levels using classic gamification for collective good: https://www.ozy.com/good-sht/game-your-way-to-enlightenment-with-this-app/93433

Short-Form Video: 18 months after Vine failed, a co-founder launches Byte into a market that has yet to show any ongoing profitable interest in short-form video social, other than perhaps tiki’s Tok which is still early days. @socialmedia2day considers the comeback:  https://www.socialmediatoday.com/news/vine-returns-as-byte-but-is-it-too-late-for-a-comeback/553214/

Brand Refresh(ment): Top article on how an average beer stopped pretending to be great in order for punters to think it marginally better than the best-selling average beer (H/T @davetrott/): https://www.theguardian.com/commentisfree/2019/apr/21/carlsbergs-new-honesty-leaves-funny-aftertaste

Partnerships: Elastoplast partnering with England Netball as “the Official First Aid Supplier for the Vitality Roses” (via @IPMBITESIZE) looks like a great move, capitalising on the recent wave of interest and support which I certainly was a part of: https://www.promomarketing.info/england-netball-strikes-new-partnership-elastoplast/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog soon. Thanks!