In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Retail: This Vancouver market is handing out brilliant, hilarious and on point embarrassing plastic bags to customers. Hopefully, they will drive real behavioural change too via Craig Patterson
https://www.vancouverisawesome.com/2019/06/04/embarrassing-plastic-bags-vancouver-market/
New Business: Check out these 4 Effective Social Media Lead Generation Techniques from Social Media Today (I’ve been getting joy from #1 for many years):
https://www.socialmediatoday.com/news/4-effective-social-media-lead-generation-techniques/555892/
Brand Repositioning: Lidl want to be as famous for quality as they are for price, and their new ads 💯 hit that spot. But it bears no relation to any in-store experience I’ve had. Is it just clever fantasy?
https://www.marketingweek.com/2019/06/02/lidl-big-on-quality-advertising/
Social Media: Pinterest’s continuing growth (almost as many monthly active users as Twitter) could be a game-changer for brands, and a less confrontational social option for users:
Advertising: Oh, nicely played 👏 Coca-Cola billboards literally point the way to greener living via @CreativeBloq
https://www.creativebloq.com/news/coca-cola-billboards
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