#ICYMI Digital Marketing Digest 2 September 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Images Can I Use That Picture? How to Legally Use Copyrighted Images from the Blog:

https://visme.co/blog/how-do-you-know-if-something-is-in-the-public-domain/

Sales & Marketing Strategy: Is your business optimised for lead generation and prospect conversion? I’ve just launched a new service to help companies implement data-driven new business strategies to generate more and better quality leads, focus activity where it is most profitable and utilise a full-cycle process to track and gain insights from all sales and marketing activities. Find out more here:

http://johnlyons.co.uk/sales-marketing-strategy

Events & Experiential: As ’the digital guy’, I’m often tasked with adding extra digital value to events or experiential activations. This article by Brett Hyman hits the nail on the head

https://www.marketingprofs.com/articles/2019/41717/three-steps-to-amplify-your-brand-message-beyond-the-walls-of-your-event

Text Messaging: Some digital marketers are threatened by text messaging being the biggest form of digital communication in emerging markets. For me it just means marketers & brands have to put more time, effort and resource into developing great content. The lazy switch is off:

https://www.socialmediatoday.com/news/new-study-shows-that-text-messaging-is-the-most-popular-form-of-digital-int/561709/

Pinterest: Pinterest Provides New Insights on Seasonal Pin Trends:

https://www.socialmediatoday.com/news/pinterest-provides-new-insights-on-seasonal-pin-trends/561801/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 29 July 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

LinkedIn: Great news for SMEs and freelancers, as LinkedIn is rolling out a new feature which helps you promote your service offerings directly from your profile page and through search:

https://marketingland.com/linkedin-rolls-out-new-feature-to-help-smbs-promote-their-service-offerings-264229

Campaign Highlight: A stunning and powerful campaign, #ItsGettingOld has used the infamous FaceApp to show us what victims of police violence might have looked like has their lives not been cut short:

https://www.adweek.com/agencies/this-campaign-uses-faceapp-to-age-pictures-of-those-whose-deaths-sparked-outrage-and-protest/

Compliance: Despite all the warnings, and several rounds of needless “in order to comply with GDPR…” emails cluttering our inboxes, as of now almost a third of EU firms are still not GDPR compliant:

http://digitalmarketingmagazine.co.uk/digital-marketing-news/almost-a-third-of-eu-firms-still-not-gdpr-compliant/5036

Instagram: Really useful article for anyone who uses Instagram to promote their brand or products from Social Media Examiner: Instagram Stories Ads: How to Improve Your Results

https://www.socialmediaexaminer.com/instagram-stories-ads-how-to-improve-results/

Marketing: A great and inspiring blog by Elizabeth Williams sharing 4 marketing lessons we can learn from the kids in our lives:

https://www.toprankblog.com/2019/07/marketing-lessons-kids/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 22 July 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

One Internet Minute 2019: Always fascinating, and a shoo-in for every keynote or pitch which talks in broad terms about digital consumer behaviours: What Happens on the Internet Every Minute Infographic (2019 Version): 

https://www.socialmediatoday.com/news/what-happens-on-the-internet-every-minute-2019-version-infographic/558793/

Gaming: Highly social, gender diverse and age agnostic: Charlotte Rogers on why brands must change their view of gamers:

https://www.marketingweek.com/brands-change-view-gaming/

Website Optimisation: The brilliantly titled “10 Ways to Frustrate Website Visitors & Boost Your Competitors Profits” from Social Media Today highlights 10 critical web design mistakes to avoid:

https://www.socialmediatoday.com/news/10-ways-to-frustrate-website-visitors-boost-your-competitors-profits-inf/558824/

Brand Authenticity: A very timely piece, tackling the recent well-intentioned but  lazy tokenism of brands around Pride season, How brands can genuinely appeal to LGBTQ+ consumers:

https://www.marketingweek.com/brands-genuinely-appeal-lgbtq-consumers/

Social Selling: An ever-important part of any business development strategy, and something I strongly advocate with my agency clients. Marco Ottonello on How to use social media for lead generation with an Account-Based Marketing strategy:

https://expandigroup.blog/2018/03/20/how-to-use-social-media-for-lead-generation-with-an-account-based-marketing-strategy/amp/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!