#ICYMI Digital Marketing Digest 2 September 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Images Can I Use That Picture? How to Legally Use Copyrighted Images from the Blog:

https://visme.co/blog/how-do-you-know-if-something-is-in-the-public-domain/

Sales & Marketing Strategy: Is your business optimised for lead generation and prospect conversion? I’ve just launched a new service to help companies implement data-driven new business strategies to generate more and better quality leads, focus activity where it is most profitable and utilise a full-cycle process to track and gain insights from all sales and marketing activities. Find out more here:

http://johnlyons.co.uk/sales-marketing-strategy

Events & Experiential: As ’the digital guy’, I’m often tasked with adding extra digital value to events or experiential activations. This article by Brett Hyman hits the nail on the head

https://www.marketingprofs.com/articles/2019/41717/three-steps-to-amplify-your-brand-message-beyond-the-walls-of-your-event

Text Messaging: Some digital marketers are threatened by text messaging being the biggest form of digital communication in emerging markets. For me it just means marketers & brands have to put more time, effort and resource into developing great content. The lazy switch is off:

https://www.socialmediatoday.com/news/new-study-shows-that-text-messaging-is-the-most-popular-form-of-digital-int/561709/

Pinterest: Pinterest Provides New Insights on Seasonal Pin Trends:

https://www.socialmediatoday.com/news/pinterest-provides-new-insights-on-seasonal-pin-trends/561801/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 27 August 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Digging in the Crates: I’ve been selecting case studies for a Digital Marketing session at the National Film & Television School, including an old favourite for TT3D Closer to the Edge. I devised a multi-channel social game that rewarded players for social activity, earning upgrades for their virtual bike to go even faster around the Isle of Man track for a chance to win prizes. It worked too:

https://www.iomtt.com/news/2011/04/28/record-breaking-opening-weekend-for-tt3d-closer-to-the-edge

Marketing: When you have a blog on marketing by which recaps , you can expect some powerful truth bombs. Marketing is not rocket science, and it requires astonishing creativity. Boom. Read this:

https://wellmark.com.au/blog/creative/a-simple-solution-to-a-complicated-problem/

Consultants ”Good consulting starts with a trusting relationship at eye level…
that contributes to the company’s stated goals”. I couldn’t agree more! Read
How To Get The Most Value From Consulting To Support Your Digital Finance Transformation:

https://www.digitalistmag.com/finance/2019/08/19/how-to-get-most-value-from-consulting-to-support-your-digital-finance-transformation-06200227

Promotions: This is a great example of a great on-brand promotion. Mentos have launched a campaign featuring ”Complimentos” in each pack, which come with a nice compliment:

https://www.promomarketing.info/mentos-sweeten-category-compliments/

Web Cams: Over the years we’ve had Coffee pot cam, Jennicam and my own work on the Millennium Bridge’s then unique user remote-controlled cam. Now comes news that the ‘World’s Oldest Webcam’ is to be switched off:

https://www.bbc.co.uk/news/technology-49408335

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 19 August 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Film Marketing: Facebook’s new cinema ad formats look pretty cool (and just in time for my next session teaching digital marketing at the National Film & Television School, deck updated!), giving cinema-goers the options to get notified when a movie is released as well as purchase tickets direct:

https://www.thedrum.com/news/2019/08/15/facebook-premieres-new-cinema-ad-formats

Digital Audit (Plug): Want to maximise your digital marketing? I’ve just launched a professional digital audit service. Find out how to get expert analysis and recommendations for your web site, social media, search, email, PPC here:

http://johnlyons.co.uk/digital-audit

Loyalty: Loyalty360 asks “Is the Pareto Principle Obsolete?” Really interesting read on loyalty, which does make some excellent points but is ultimately wrong in the detail, with recent research suggesting up to 60% of purchases are actually from disloyal (1 purchase in 5 years) consumers.

https://loyalty360.org/content-gallery/daily-news/is-the-pareto-principle-obsolete

Google Update: Google has released some cool new features for Google My Business, and here’s Neil Patel with the rundown on How to Generate More Traffic with Google’s New Features:

https://neilpatel.com/blog/google-my-business-optimization/

Facebook: When you get swallowed by the beast, you get swallowed by the beast. No Co-Founders Are Left From Any of Facebook’s Major Acquisitions:

https://www.adweek.com/digital/no-co-founders-are-left-from-any-of-facebooks-major-acquisitions/

Branding: Fascinating history of how the logo we’ve all come to know and recognise (usually when they cut in front of you without indicating) was born. BMW reveals the truth behind its logo via Creative Bloq:

https://www.creativebloq.com/news/bmw-logo-explained

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 12 August 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Advertising: Free streaming service Tubi encourages people to cheat on Netflix in this brilliant new campaign 👏. Adweek article by Kelsey Sutton:

https://www.adweek.com/tv-video/free-streaming-service-tubi-encourages-people-to-cheat-on-netflix-in-new-campaign/

Social Media: How Much Time Do People Spend on Social Media in 2019? Check out this infographic from SocialMediaToday:

https://www.socialmediatoday.com/news/how-much-time-do-people-spend-on-social-media-in-2019-infographic/560270/

Digital Advertising: Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes. Read more here from Amy Gesenhues:

https://marketingland.com/is-it-time-to-pay-more-attention-to-reddit-for-advertisers-focused-on-niche-audiences-the-answer-is-yes-264832

Marketing Insights: Another great article from Charlotte Rogers here on how marketers are moving away from classic demographics to define consumers to a more nuanced behaviour and interests model:

https://www.marketingweek.com/behaviour-demographics-segmentation/

Memes: This is pretty cool, Social Media Examiner‘s guide to using memes for marketers – including the crucial tip to stay light and not try to turn something fun into a hard ad:

https://www.socialmediaexaminer.com/how-to-use-memes-guide-for-marketers/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 29 July 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

LinkedIn: Great news for SMEs and freelancers, as LinkedIn is rolling out a new feature which helps you promote your service offerings directly from your profile page and through search:

https://marketingland.com/linkedin-rolls-out-new-feature-to-help-smbs-promote-their-service-offerings-264229

Campaign Highlight: A stunning and powerful campaign, #ItsGettingOld has used the infamous FaceApp to show us what victims of police violence might have looked like has their lives not been cut short:

https://www.adweek.com/agencies/this-campaign-uses-faceapp-to-age-pictures-of-those-whose-deaths-sparked-outrage-and-protest/

Compliance: Despite all the warnings, and several rounds of needless “in order to comply with GDPR…” emails cluttering our inboxes, as of now almost a third of EU firms are still not GDPR compliant:

http://digitalmarketingmagazine.co.uk/digital-marketing-news/almost-a-third-of-eu-firms-still-not-gdpr-compliant/5036

Instagram: Really useful article for anyone who uses Instagram to promote their brand or products from Social Media Examiner: Instagram Stories Ads: How to Improve Your Results

https://www.socialmediaexaminer.com/instagram-stories-ads-how-to-improve-results/

Marketing: A great and inspiring blog by Elizabeth Williams sharing 4 marketing lessons we can learn from the kids in our lives:

https://www.toprankblog.com/2019/07/marketing-lessons-kids/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 15 July 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Customer Insights: A fascinating topic at all times, but when it involves Mark Ritson breaking down a Twitter set-to involving industry heavyweights including Byron Sharp, it becomes a must-read article. So, read it:

https://www.marketingweek.com/mark-ritson-ethnography-beats-focus-groups/

PS: If you’re not following those guys on Twitter, you really should.

Social Networks: Interesting moves from the big guns at Facebook and Twitter, both making moves to support Creators. It feels a bit late, and unclear how it might dilute the primary offerings – particularly of Facebook I feel. One, actually make that two, to keep an eye (or two) on:

https://marketingland.com/facebook-makes-a-play-for-creators-with-new-tools-features-for-monetizing-content-263505

https://www.campaignlive.com/article/twitter-launches-arthouse-help-brands-better-content/1590600

Not Yet Social Networks: In the tech industry’s equivalent of Theresa May and her Brexit deal, Google is once again taking a crack at building a social network. 

https://thenextweb.com/apps/2019/07/11/googles-taking-another-crack-at-building-a-social-network/

Emojis: A Handy ✋ Guide to Understanding Emojis

https://www.digitalmarketer.com/blog/guide-to-emojis/

Industry Practice: Is this what happens when the industry is geared towards cover-all personas and demographics? “Marketing and advertising professionals lack empathy, Reach study finds:

https://www.campaignlive.co.uk/article/marketing-advertising-professionals-lack-empathy-reach-study-finds/1590213

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 24 June 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Cannes Lions 2019: It’s that time of year when the great and the good meet, drink rosé and get awarded for great campaigns. The big talk on Twitter this year though has been Hyundai’s Cannes Lion winning ads which are apparently little more than stock photos, via @garicruze:

https://twitter.com/garicruze/status/1142112218777051136

Creative Digital: Shouldn’t digital marketing be so much more than just data and chasing the metrics dragon? Here @Chardy_Rogers looks at how brands are injecting creativity into digital:

https://www.marketingweek.com/2019/06/17/brands-injecting-creativity-digital/

Advertising: According to @CreativeBloq here, an ad which is “solely entertaining without persuading is ultimately a futile activity” Very interesting and pertinent read with some great examples to illustrate: 5 ads so entertaining the message got lost:

https://www.creativebloq.com/features/5-ads-so-entertaining-the-message-got-lost

Call To Action: This is so useful: 88 Compelling Words and Phrases to Prompt Website Visitors into Action:

https://www.socialmediatoday.com/news/88-compelling-words-and-phrases-to-prompt-website-visitors-into-action-inf/556990/

Social Media: Despite seeing misleading reports about Facebook’s demise every other day – mainly because people neglect to mention that Facebook has a huge existing user base so it will naturally not “grow” as fast as newcomers, Facebook sits with funky youngster TikTok in leading overall app downloads last month:

https://www.socialmediatoday.com/news/facebook-and-tiktok-lead-in-overall-app-downloads-in-may/557342/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 10 June 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Retail: This Vancouver market is handing out brilliant, hilarious and on point embarrassing plastic bags to customers. Hopefully, they will drive real behavioural change too via Craig Patterson

https://www.vancouverisawesome.com/2019/06/04/embarrassing-plastic-bags-vancouver-market/

New Business: Check out these 4 Effective Social Media Lead Generation Techniques from Social Media Today (I’ve been getting joy from #1 for many years):

https://www.socialmediatoday.com/news/4-effective-social-media-lead-generation-techniques/555892/

Brand Repositioning: Lidl want to be as famous for quality as they are for price, and their new ads 💯 hit that spot. But it bears no relation to any in-store experience I’ve had. Is it just clever fantasy?

https://www.marketingweek.com/2019/06/02/lidl-big-on-quality-advertising/

Social Media: Pinterest’s continuing growth (almost as many monthly active users as Twitter) could be a game-changer for brands, and a less confrontational social option for users:

https://www.socialmediatoday.com/news/pinterest-influencers-might-change-the-social-media-game-for-brands-infogr/556005/

Advertising: Oh, nicely played 👏 Coca-Cola billboards literally point the way to greener living via @CreativeBloq

https://www.creativebloq.com/news/coca-cola-billboards

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!