#ICYMI Digital Marketing Digest 2 September 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Images Can I Use That Picture? How to Legally Use Copyrighted Images from the Blog:

https://visme.co/blog/how-do-you-know-if-something-is-in-the-public-domain/

Sales & Marketing Strategy: Is your business optimised for lead generation and prospect conversion? I’ve just launched a new service to help companies implement data-driven new business strategies to generate more and better quality leads, focus activity where it is most profitable and utilise a full-cycle process to track and gain insights from all sales and marketing activities. Find out more here:

http://johnlyons.co.uk/sales-marketing-strategy

Events & Experiential: As ’the digital guy’, I’m often tasked with adding extra digital value to events or experiential activations. This article by Brett Hyman hits the nail on the head

https://www.marketingprofs.com/articles/2019/41717/three-steps-to-amplify-your-brand-message-beyond-the-walls-of-your-event

Text Messaging: Some digital marketers are threatened by text messaging being the biggest form of digital communication in emerging markets. For me it just means marketers & brands have to put more time, effort and resource into developing great content. The lazy switch is off:

https://www.socialmediatoday.com/news/new-study-shows-that-text-messaging-is-the-most-popular-form-of-digital-int/561709/

Pinterest: Pinterest Provides New Insights on Seasonal Pin Trends:

https://www.socialmediatoday.com/news/pinterest-provides-new-insights-on-seasonal-pin-trends/561801/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 10 June 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Retail: This Vancouver market is handing out brilliant, hilarious and on point embarrassing plastic bags to customers. Hopefully, they will drive real behavioural change too via Craig Patterson

https://www.vancouverisawesome.com/2019/06/04/embarrassing-plastic-bags-vancouver-market/

New Business: Check out these 4 Effective Social Media Lead Generation Techniques from Social Media Today (I’ve been getting joy from #1 for many years):

https://www.socialmediatoday.com/news/4-effective-social-media-lead-generation-techniques/555892/

Brand Repositioning: Lidl want to be as famous for quality as they are for price, and their new ads 💯 hit that spot. But it bears no relation to any in-store experience I’ve had. Is it just clever fantasy?

https://www.marketingweek.com/2019/06/02/lidl-big-on-quality-advertising/

Social Media: Pinterest’s continuing growth (almost as many monthly active users as Twitter) could be a game-changer for brands, and a less confrontational social option for users:

https://www.socialmediatoday.com/news/pinterest-influencers-might-change-the-social-media-game-for-brands-infogr/556005/

Advertising: Oh, nicely played 👏 Coca-Cola billboards literally point the way to greener living via @CreativeBloq

https://www.creativebloq.com/news/coca-cola-billboards

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!