#ICYMI Digital Marketing Digest 27 August 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Digging in the Crates: I’ve been selecting case studies for a Digital Marketing session at the National Film & Television School, including an old favourite for TT3D Closer to the Edge. I devised a multi-channel social game that rewarded players for social activity, earning upgrades for their virtual bike to go even faster around the Isle of Man track for a chance to win prizes. It worked too:

https://www.iomtt.com/news/2011/04/28/record-breaking-opening-weekend-for-tt3d-closer-to-the-edge

Marketing: When you have a blog on marketing by which recaps , you can expect some powerful truth bombs. Marketing is not rocket science, and it requires astonishing creativity. Boom. Read this:

https://wellmark.com.au/blog/creative/a-simple-solution-to-a-complicated-problem/

Consultants ”Good consulting starts with a trusting relationship at eye level…
that contributes to the company’s stated goals”. I couldn’t agree more! Read
How To Get The Most Value From Consulting To Support Your Digital Finance Transformation:

https://www.digitalistmag.com/finance/2019/08/19/how-to-get-most-value-from-consulting-to-support-your-digital-finance-transformation-06200227

Promotions: This is a great example of a great on-brand promotion. Mentos have launched a campaign featuring ”Complimentos” in each pack, which come with a nice compliment:

https://www.promomarketing.info/mentos-sweeten-category-compliments/

Web Cams: Over the years we’ve had Coffee pot cam, Jennicam and my own work on the Millennium Bridge’s then unique user remote-controlled cam. Now comes news that the ‘World’s Oldest Webcam’ is to be switched off:

https://www.bbc.co.uk/news/technology-49408335

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 19 August 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Film Marketing: Facebook’s new cinema ad formats look pretty cool (and just in time for my next session teaching digital marketing at the National Film & Television School, deck updated!), giving cinema-goers the options to get notified when a movie is released as well as purchase tickets direct:

https://www.thedrum.com/news/2019/08/15/facebook-premieres-new-cinema-ad-formats

Digital Audit (Plug): Want to maximise your digital marketing? I’ve just launched a professional digital audit service. Find out how to get expert analysis and recommendations for your web site, social media, search, email, PPC here:

http://johnlyons.co.uk/digital-audit

Loyalty: Loyalty360 asks “Is the Pareto Principle Obsolete?” Really interesting read on loyalty, which does make some excellent points but is ultimately wrong in the detail, with recent research suggesting up to 60% of purchases are actually from disloyal (1 purchase in 5 years) consumers.

https://loyalty360.org/content-gallery/daily-news/is-the-pareto-principle-obsolete

Google Update: Google has released some cool new features for Google My Business, and here’s Neil Patel with the rundown on How to Generate More Traffic with Google’s New Features:

https://neilpatel.com/blog/google-my-business-optimization/

Facebook: When you get swallowed by the beast, you get swallowed by the beast. No Co-Founders Are Left From Any of Facebook’s Major Acquisitions:

https://www.adweek.com/digital/no-co-founders-are-left-from-any-of-facebooks-major-acquisitions/

Branding: Fascinating history of how the logo we’ve all come to know and recognise (usually when they cut in front of you without indicating) was born. BMW reveals the truth behind its logo via Creative Bloq:

https://www.creativebloq.com/news/bmw-logo-explained

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 12 August 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Advertising: Free streaming service Tubi encourages people to cheat on Netflix in this brilliant new campaign 👏. Adweek article by Kelsey Sutton:

https://www.adweek.com/tv-video/free-streaming-service-tubi-encourages-people-to-cheat-on-netflix-in-new-campaign/

Social Media: How Much Time Do People Spend on Social Media in 2019? Check out this infographic from SocialMediaToday:

https://www.socialmediatoday.com/news/how-much-time-do-people-spend-on-social-media-in-2019-infographic/560270/

Digital Advertising: Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes. Read more here from Amy Gesenhues:

https://marketingland.com/is-it-time-to-pay-more-attention-to-reddit-for-advertisers-focused-on-niche-audiences-the-answer-is-yes-264832

Marketing Insights: Another great article from Charlotte Rogers here on how marketers are moving away from classic demographics to define consumers to a more nuanced behaviour and interests model:

https://www.marketingweek.com/behaviour-demographics-segmentation/

Memes: This is pretty cool, Social Media Examiner‘s guide to using memes for marketers – including the crucial tip to stay light and not try to turn something fun into a hard ad:

https://www.socialmediaexaminer.com/how-to-use-memes-guide-for-marketers/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 5 August 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Influencer Marketing: Finally some much-needed transparency as sponsored posts with #ad on Instagram almost double:

https://www.campaignlive.co.uk/article/sponsored-posts-ad-instagram-almost-double/1592701

Email Marketing: New research on email opens shows 10-11AM is still peak time for best recipient engagement. Read the full article by Ayaz Nanji here:

https://www.marketingprofs.com/charts/2019/41441/email-opens-by-time-of-day

Facebook: In a move they say could make interest selection easier, Facebook is to remove thousands of outdated interest targets for advertising:

https://marketingland.com/facebook-to-remove-thousands-of-outdated-interest-targets-for-advertising-264646

Marketing: Twitter Releases Major Events Calendar for August to Assist with Strategic Planning. Read Andrew Hutchinson’s article here:

https://www.socialmediatoday.com/news/twitter-releases-major-events-calendar-for-august-to-assist-with-strategic/560098/

FAKE NEWS! SAD!: Fakey McFake! The Daily Telegraph Is Counting People With Fake Email Addresses As Its “Registered Users” from Mark Di Stefano:

https://www.buzzfeed.com/markdistefano/telegraph-fake-email-registrations

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 15 July 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Customer Insights: A fascinating topic at all times, but when it involves Mark Ritson breaking down a Twitter set-to involving industry heavyweights including Byron Sharp, it becomes a must-read article. So, read it:

https://www.marketingweek.com/mark-ritson-ethnography-beats-focus-groups/

PS: If you’re not following those guys on Twitter, you really should.

Social Networks: Interesting moves from the big guns at Facebook and Twitter, both making moves to support Creators. It feels a bit late, and unclear how it might dilute the primary offerings – particularly of Facebook I feel. One, actually make that two, to keep an eye (or two) on:

https://marketingland.com/facebook-makes-a-play-for-creators-with-new-tools-features-for-monetizing-content-263505

https://www.campaignlive.com/article/twitter-launches-arthouse-help-brands-better-content/1590600

Not Yet Social Networks: In the tech industry’s equivalent of Theresa May and her Brexit deal, Google is once again taking a crack at building a social network. 

https://thenextweb.com/apps/2019/07/11/googles-taking-another-crack-at-building-a-social-network/

Emojis: A Handy ✋ Guide to Understanding Emojis

https://www.digitalmarketer.com/blog/guide-to-emojis/

Industry Practice: Is this what happens when the industry is geared towards cover-all personas and demographics? “Marketing and advertising professionals lack empathy, Reach study finds:

https://www.campaignlive.co.uk/article/marketing-advertising-professionals-lack-empathy-reach-study-finds/1590213

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 17 June 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

LinkedIn: Don’t miss this great article from @socialmedia2day on how to with 3 simple but proven ways to increase your visibility on LinkedIn, especially if you are a B2B marketer or, like me, a consultant looking to generate leads: 

https://www.socialmediatoday.com/news/3-proven-ways-to-increase-your-visibility-on-linkedin/556474/

Content: If you are already familiar with Ubersuggest from @neilpatel, you’ll know how great a tool it is for keyword research and competitive analysis. It’s had another amazing upgrade, Ubersuggest 4.0: The Ultimate Content Marketing Tool: 

https://neilpatel.com/blog/content-marketing-tool/

Consumer Behaviour: Marketing Week shows us the seven cognitive shortcuts that dictate what people buy – and what they don’t”. Number 3 is the killer for me –  “people buy the simplest option”, and at least 5 of the 7 “shortcuts” are versions of this frequently ignored simple damn fact of marketing: 

https://www.marketingweek.com/2019/06/12/seven-cognitive-shortcuts-dictate-what-people-buy/

Influencers: Rate Card: How Much Social Influencers Charge Brands via @marketingprofs:

https://www.marketingprofs.com/charts/2019/41242/rate-card-how-much-social-influencers-charge-brands

Promotions: I love this! An in-store activation, personalised for digital and then featured OOH at Piccadilly. Another great campaign from Nike, which deservedly won IPM campaign of the week:

https://www.promomarketing.info/nike-unit9-help-fans-create-inspiring-personalised-football-posters-womens-world-cup/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 10 June 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Retail: This Vancouver market is handing out brilliant, hilarious and on point embarrassing plastic bags to customers. Hopefully, they will drive real behavioural change too via Craig Patterson

https://www.vancouverisawesome.com/2019/06/04/embarrassing-plastic-bags-vancouver-market/

New Business: Check out these 4 Effective Social Media Lead Generation Techniques from Social Media Today (I’ve been getting joy from #1 for many years):

https://www.socialmediatoday.com/news/4-effective-social-media-lead-generation-techniques/555892/

Brand Repositioning: Lidl want to be as famous for quality as they are for price, and their new ads 💯 hit that spot. But it bears no relation to any in-store experience I’ve had. Is it just clever fantasy?

https://www.marketingweek.com/2019/06/02/lidl-big-on-quality-advertising/

Social Media: Pinterest’s continuing growth (almost as many monthly active users as Twitter) could be a game-changer for brands, and a less confrontational social option for users:

https://www.socialmediatoday.com/news/pinterest-influencers-might-change-the-social-media-game-for-brands-infogr/556005/

Advertising: Oh, nicely played 👏 Coca-Cola billboards literally point the way to greener living via @CreativeBloq

https://www.creativebloq.com/news/coca-cola-billboards

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 28 May 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Rebrand: BT have undergone a rebrand, sparking much debate and the usual criticism when a rebrand is less than radical. To me, it looks like the outcome of design overseen by client committee, and huge use of client services resources to come up with something which upsets no-one rather than excites anyone.

https://www.marketingweek.com/2019/05/20/if-less-really-is-more-did-bt-get-its-new-logo-right/

Online Advertising: With the broadcast standards so low, it should come as no surprise that complaints about online ads now outnumber TV cases by 3:1, according to the ASA:

https://www.thedrum.com/news/2019/05/20/complaints-about-online-ads-now-outnumber-tv-cases-31-says-asa

Instagram: Top advice from Neil Patel on how to grow your Instagram following: 

https://neilpatel.com/blog/instagram-followers/

Retail: In this fascinating article, Daniel Todaro from Gekko writes about why brands need to evolve to meet the needs of the generational shifts in shopping habits:

https://www.promomarketing.info/retail-renaissance/

Top Tips and Tools for Digital Brand Positioning: My blog last week on how to better understand your brand and niche online:

http://johnlyons.co.uk/top-tips-and-tools-for-digital-brand-positioning

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 13 May 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Google: It’s big tech annual developer conference season, where all the new and cool stuff gets announced. Facebook had F8 last week, this week it’s Google’s turn with Google I/O 2019. Here are the coolest things announced:

https://thenextweb.com/insider/2019/05/08/heres-the-coolest-stuff-announced-at-google-i-o-2019/

#Foodporn: For those of you that follow my Instagram, you’ll know I’m a sucker for pretty food. Well, now Google Maps has added a new tab showing restaurants’ most popular dishes 🤤:

https://www.digitaltrends.com/mobile/google-maps-adds-a-new-tab-showing-restaurants-most-popular-dishes/

Content: Of the “8 Ways That Your Social Media Content is Annoying Your Audience”, my pet hate ‘content which promotes something you’ve already purchased’ is only at number 8! See the full list here, and double-check you’re not guilty!

https://www.socialmediatoday.com/news/8-ways-that-your-social-media-content-is-annoying-your-audience/554091/

The death of Dark Patterns: Great article by Ben Davis (@herrhuld) on the positives of GDPR and consigning ‘dark patterns’ (auto-adding extras to a shopping cart, misleading consumers about availability etc.) to history:

https://www.marketingweek.com/2019/05/10/ben-davis-dark-patterns/

IPMAwards: The IPM Awards recognise and reward brilliantly effective, insightful and creative campaigns in the promotional marketing and brand activation space, and I’m proud once again to have been invited to judge this year. Always fascinating to debate with my peers and industry veterans, and I think we’ve come up with a cracking shortlist for 2019:

https://www.theipm.org.uk/awards/the-awards/ipm-awards-2019-shortlist.aspx


In My News, it’s been a busy week of meetings, pitches, business growth and continuing to “walk the walk” by extending, testing, refining and documenting digital marketing activities to grow my consultancy brand. Last week I talked about launching the blog and newsletter, this week creating a funnel to that content through social media and a small amount of social advertising. Keep an eye out for future blogs detailing some of the key techniques, strategies and results, and stay in touch via my Facebook Page and LinkedIn.


That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 6 May 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Voice Tech: With consumers uptake of voice devices strong, why are marketers allocating only 2% of spend to voice? Read John McCarthy’s take in The Drum:

https://www.thedrum.com/news/2019/04/28/marketers-allocate-only-2-spend-voice-despite-consumer-uptake 

Content Distribution: Content is King, but are you getting enough out of your distribution channels to put that content to work? If content is any part of your strategy, make sure you check out “10 Content Distribution Tactics to Maximize Exposure in 2019”:

https://justcreative.com/2019/04/28/content-distribution-tactics/ 

Facebook F8 2019: Facebook’s annual developer conference, F8, usually sees a bunch of new initiatives and updates. This year Facebook announced new updates for groups, dating and an app redesign amongst other things. Get the round-up here:

https://www.socialmediatoday.com/news/facebook-f8-2019-facebook-announces-new-updates-for-groups-dating-and-an/553801/ 

Location Location Location: Location-based marketing has been a hot topic for the last couple of years, and something I was asked about more and more from late 2018. It’s here, it’s powerful, read “Location-based marketing: What works and what doesn’t in a campaign” by Brian Handley here:

https://marketingland.com/location-based-marketing-what-works-and-what-doesnt-in-a-campaign-260142 

Conversion Optimisation: Everything you’ve ever wanted to know about getting more customers with the traffic and marketing budget you already have, but were too afraid to ask. Fantastically detailed guide from Quick Sprout:

http://www.quicksprout.com/conversion-optimization/ 

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news soon. Thanks!