#ICYMI Digital Marketing Digest 2 September 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Images Can I Use That Picture? How to Legally Use Copyrighted Images from the Blog:

https://visme.co/blog/how-do-you-know-if-something-is-in-the-public-domain/

Sales & Marketing Strategy: Is your business optimised for lead generation and prospect conversion? I’ve just launched a new service to help companies implement data-driven new business strategies to generate more and better quality leads, focus activity where it is most profitable and utilise a full-cycle process to track and gain insights from all sales and marketing activities. Find out more here:

http://johnlyons.co.uk/sales-marketing-strategy

Events & Experiential: As ’the digital guy’, I’m often tasked with adding extra digital value to events or experiential activations. This article by Brett Hyman hits the nail on the head

https://www.marketingprofs.com/articles/2019/41717/three-steps-to-amplify-your-brand-message-beyond-the-walls-of-your-event

Text Messaging: Some digital marketers are threatened by text messaging being the biggest form of digital communication in emerging markets. For me it just means marketers & brands have to put more time, effort and resource into developing great content. The lazy switch is off:

https://www.socialmediatoday.com/news/new-study-shows-that-text-messaging-is-the-most-popular-form-of-digital-int/561709/

Pinterest: Pinterest Provides New Insights on Seasonal Pin Trends:

https://www.socialmediatoday.com/news/pinterest-provides-new-insights-on-seasonal-pin-trends/561801/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 27 August 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Digging in the Crates: I’ve been selecting case studies for a Digital Marketing session at the National Film & Television School, including an old favourite for TT3D Closer to the Edge. I devised a multi-channel social game that rewarded players for social activity, earning upgrades for their virtual bike to go even faster around the Isle of Man track for a chance to win prizes. It worked too:

https://www.iomtt.com/news/2011/04/28/record-breaking-opening-weekend-for-tt3d-closer-to-the-edge

Marketing: When you have a blog on marketing by which recaps , you can expect some powerful truth bombs. Marketing is not rocket science, and it requires astonishing creativity. Boom. Read this:

https://wellmark.com.au/blog/creative/a-simple-solution-to-a-complicated-problem/

Consultants ”Good consulting starts with a trusting relationship at eye level…
that contributes to the company’s stated goals”. I couldn’t agree more! Read
How To Get The Most Value From Consulting To Support Your Digital Finance Transformation:

https://www.digitalistmag.com/finance/2019/08/19/how-to-get-most-value-from-consulting-to-support-your-digital-finance-transformation-06200227

Promotions: This is a great example of a great on-brand promotion. Mentos have launched a campaign featuring ”Complimentos” in each pack, which come with a nice compliment:

https://www.promomarketing.info/mentos-sweeten-category-compliments/

Web Cams: Over the years we’ve had Coffee pot cam, Jennicam and my own work on the Millennium Bridge’s then unique user remote-controlled cam. Now comes news that the ‘World’s Oldest Webcam’ is to be switched off:

https://www.bbc.co.uk/news/technology-49408335

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 19 August 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Film Marketing: Facebook’s new cinema ad formats look pretty cool (and just in time for my next session teaching digital marketing at the National Film & Television School, deck updated!), giving cinema-goers the options to get notified when a movie is released as well as purchase tickets direct:

https://www.thedrum.com/news/2019/08/15/facebook-premieres-new-cinema-ad-formats

Digital Audit (Plug): Want to maximise your digital marketing? I’ve just launched a professional digital audit service. Find out how to get expert analysis and recommendations for your web site, social media, search, email, PPC here:

http://johnlyons.co.uk/digital-audit

Loyalty: Loyalty360 asks “Is the Pareto Principle Obsolete?” Really interesting read on loyalty, which does make some excellent points but is ultimately wrong in the detail, with recent research suggesting up to 60% of purchases are actually from disloyal (1 purchase in 5 years) consumers.

https://loyalty360.org/content-gallery/daily-news/is-the-pareto-principle-obsolete

Google Update: Google has released some cool new features for Google My Business, and here’s Neil Patel with the rundown on How to Generate More Traffic with Google’s New Features:

https://neilpatel.com/blog/google-my-business-optimization/

Facebook: When you get swallowed by the beast, you get swallowed by the beast. No Co-Founders Are Left From Any of Facebook’s Major Acquisitions:

https://www.adweek.com/digital/no-co-founders-are-left-from-any-of-facebooks-major-acquisitions/

Branding: Fascinating history of how the logo we’ve all come to know and recognise (usually when they cut in front of you without indicating) was born. BMW reveals the truth behind its logo via Creative Bloq:

https://www.creativebloq.com/news/bmw-logo-explained

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 15 July 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Customer Insights: A fascinating topic at all times, but when it involves Mark Ritson breaking down a Twitter set-to involving industry heavyweights including Byron Sharp, it becomes a must-read article. So, read it:

https://www.marketingweek.com/mark-ritson-ethnography-beats-focus-groups/

PS: If you’re not following those guys on Twitter, you really should.

Social Networks: Interesting moves from the big guns at Facebook and Twitter, both making moves to support Creators. It feels a bit late, and unclear how it might dilute the primary offerings – particularly of Facebook I feel. One, actually make that two, to keep an eye (or two) on:

https://marketingland.com/facebook-makes-a-play-for-creators-with-new-tools-features-for-monetizing-content-263505

https://www.campaignlive.com/article/twitter-launches-arthouse-help-brands-better-content/1590600

Not Yet Social Networks: In the tech industry’s equivalent of Theresa May and her Brexit deal, Google is once again taking a crack at building a social network. 

https://thenextweb.com/apps/2019/07/11/googles-taking-another-crack-at-building-a-social-network/

Emojis: A Handy ✋ Guide to Understanding Emojis

https://www.digitalmarketer.com/blog/guide-to-emojis/

Industry Practice: Is this what happens when the industry is geared towards cover-all personas and demographics? “Marketing and advertising professionals lack empathy, Reach study finds:

https://www.campaignlive.co.uk/article/marketing-advertising-professionals-lack-empathy-reach-study-finds/1590213

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 13 May 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Google: It’s big tech annual developer conference season, where all the new and cool stuff gets announced. Facebook had F8 last week, this week it’s Google’s turn with Google I/O 2019. Here are the coolest things announced:

https://thenextweb.com/insider/2019/05/08/heres-the-coolest-stuff-announced-at-google-i-o-2019/

#Foodporn: For those of you that follow my Instagram, you’ll know I’m a sucker for pretty food. Well, now Google Maps has added a new tab showing restaurants’ most popular dishes 🤤:

https://www.digitaltrends.com/mobile/google-maps-adds-a-new-tab-showing-restaurants-most-popular-dishes/

Content: Of the “8 Ways That Your Social Media Content is Annoying Your Audience”, my pet hate ‘content which promotes something you’ve already purchased’ is only at number 8! See the full list here, and double-check you’re not guilty!

https://www.socialmediatoday.com/news/8-ways-that-your-social-media-content-is-annoying-your-audience/554091/

The death of Dark Patterns: Great article by Ben Davis (@herrhuld) on the positives of GDPR and consigning ‘dark patterns’ (auto-adding extras to a shopping cart, misleading consumers about availability etc.) to history:

https://www.marketingweek.com/2019/05/10/ben-davis-dark-patterns/

IPMAwards: The IPM Awards recognise and reward brilliantly effective, insightful and creative campaigns in the promotional marketing and brand activation space, and I’m proud once again to have been invited to judge this year. Always fascinating to debate with my peers and industry veterans, and I think we’ve come up with a cracking shortlist for 2019:

https://www.theipm.org.uk/awards/the-awards/ipm-awards-2019-shortlist.aspx


In My News, it’s been a busy week of meetings, pitches, business growth and continuing to “walk the walk” by extending, testing, refining and documenting digital marketing activities to grow my consultancy brand. Last week I talked about launching the blog and newsletter, this week creating a funnel to that content through social media and a small amount of social advertising. Keep an eye out for future blogs detailing some of the key techniques, strategies and results, and stay in touch via my Facebook Page and LinkedIn.


That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!