#ICYMI Digital Marketing Digest 27 August 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Digging in the Crates: I’ve been selecting case studies for a Digital Marketing session at the National Film & Television School, including an old favourite for TT3D Closer to the Edge. I devised a multi-channel social game that rewarded players for social activity, earning upgrades for their virtual bike to go even faster around the Isle of Man track for a chance to win prizes. It worked too:

https://www.iomtt.com/news/2011/04/28/record-breaking-opening-weekend-for-tt3d-closer-to-the-edge

Marketing: When you have a blog on marketing by which recaps , you can expect some powerful truth bombs. Marketing is not rocket science, and it requires astonishing creativity. Boom. Read this:

https://wellmark.com.au/blog/creative/a-simple-solution-to-a-complicated-problem/

Consultants ”Good consulting starts with a trusting relationship at eye level…
that contributes to the company’s stated goals”. I couldn’t agree more! Read
How To Get The Most Value From Consulting To Support Your Digital Finance Transformation:

https://www.digitalistmag.com/finance/2019/08/19/how-to-get-most-value-from-consulting-to-support-your-digital-finance-transformation-06200227

Promotions: This is a great example of a great on-brand promotion. Mentos have launched a campaign featuring ”Complimentos” in each pack, which come with a nice compliment:

https://www.promomarketing.info/mentos-sweeten-category-compliments/

Web Cams: Over the years we’ve had Coffee pot cam, Jennicam and my own work on the Millennium Bridge’s then unique user remote-controlled cam. Now comes news that the ‘World’s Oldest Webcam’ is to be switched off:

https://www.bbc.co.uk/news/technology-49408335

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 19 August 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Film Marketing: Facebook’s new cinema ad formats look pretty cool (and just in time for my next session teaching digital marketing at the National Film & Television School, deck updated!), giving cinema-goers the options to get notified when a movie is released as well as purchase tickets direct:

https://www.thedrum.com/news/2019/08/15/facebook-premieres-new-cinema-ad-formats

Digital Audit (Plug): Want to maximise your digital marketing? I’ve just launched a professional digital audit service. Find out how to get expert analysis and recommendations for your web site, social media, search, email, PPC here:

http://johnlyons.co.uk/digital-audit

Loyalty: Loyalty360 asks “Is the Pareto Principle Obsolete?” Really interesting read on loyalty, which does make some excellent points but is ultimately wrong in the detail, with recent research suggesting up to 60% of purchases are actually from disloyal (1 purchase in 5 years) consumers.

https://loyalty360.org/content-gallery/daily-news/is-the-pareto-principle-obsolete

Google Update: Google has released some cool new features for Google My Business, and here’s Neil Patel with the rundown on How to Generate More Traffic with Google’s New Features:

https://neilpatel.com/blog/google-my-business-optimization/

Facebook: When you get swallowed by the beast, you get swallowed by the beast. No Co-Founders Are Left From Any of Facebook’s Major Acquisitions:

https://www.adweek.com/digital/no-co-founders-are-left-from-any-of-facebooks-major-acquisitions/

Branding: Fascinating history of how the logo we’ve all come to know and recognise (usually when they cut in front of you without indicating) was born. BMW reveals the truth behind its logo via Creative Bloq:

https://www.creativebloq.com/news/bmw-logo-explained

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 5 August 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Influencer Marketing: Finally some much-needed transparency as sponsored posts with #ad on Instagram almost double:

https://www.campaignlive.co.uk/article/sponsored-posts-ad-instagram-almost-double/1592701

Email Marketing: New research on email opens shows 10-11AM is still peak time for best recipient engagement. Read the full article by Ayaz Nanji here:

https://www.marketingprofs.com/charts/2019/41441/email-opens-by-time-of-day

Facebook: In a move they say could make interest selection easier, Facebook is to remove thousands of outdated interest targets for advertising:

https://marketingland.com/facebook-to-remove-thousands-of-outdated-interest-targets-for-advertising-264646

Marketing: Twitter Releases Major Events Calendar for August to Assist with Strategic Planning. Read Andrew Hutchinson’s article here:

https://www.socialmediatoday.com/news/twitter-releases-major-events-calendar-for-august-to-assist-with-strategic/560098/

FAKE NEWS! SAD!: Fakey McFake! The Daily Telegraph Is Counting People With Fake Email Addresses As Its “Registered Users” from Mark Di Stefano:

https://www.buzzfeed.com/markdistefano/telegraph-fake-email-registrations

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 15 July 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Customer Insights: A fascinating topic at all times, but when it involves Mark Ritson breaking down a Twitter set-to involving industry heavyweights including Byron Sharp, it becomes a must-read article. So, read it:

https://www.marketingweek.com/mark-ritson-ethnography-beats-focus-groups/

PS: If you’re not following those guys on Twitter, you really should.

Social Networks: Interesting moves from the big guns at Facebook and Twitter, both making moves to support Creators. It feels a bit late, and unclear how it might dilute the primary offerings – particularly of Facebook I feel. One, actually make that two, to keep an eye (or two) on:

https://marketingland.com/facebook-makes-a-play-for-creators-with-new-tools-features-for-monetizing-content-263505

https://www.campaignlive.com/article/twitter-launches-arthouse-help-brands-better-content/1590600

Not Yet Social Networks: In the tech industry’s equivalent of Theresa May and her Brexit deal, Google is once again taking a crack at building a social network. 

https://thenextweb.com/apps/2019/07/11/googles-taking-another-crack-at-building-a-social-network/

Emojis: A Handy ✋ Guide to Understanding Emojis

https://www.digitalmarketer.com/blog/guide-to-emojis/

Industry Practice: Is this what happens when the industry is geared towards cover-all personas and demographics? “Marketing and advertising professionals lack empathy, Reach study finds:

https://www.campaignlive.co.uk/article/marketing-advertising-professionals-lack-empathy-reach-study-finds/1590213

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

#ICYMI Digital Marketing Digest 6 May 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Voice Tech: With consumers uptake of voice devices strong, why are marketers allocating only 2% of spend to voice? Read John McCarthy’s take in The Drum:

https://www.thedrum.com/news/2019/04/28/marketers-allocate-only-2-spend-voice-despite-consumer-uptake 

Content Distribution: Content is King, but are you getting enough out of your distribution channels to put that content to work? If content is any part of your strategy, make sure you check out “10 Content Distribution Tactics to Maximize Exposure in 2019”:

https://justcreative.com/2019/04/28/content-distribution-tactics/ 

Facebook F8 2019: Facebook’s annual developer conference, F8, usually sees a bunch of new initiatives and updates. This year Facebook announced new updates for groups, dating and an app redesign amongst other things. Get the round-up here:

https://www.socialmediatoday.com/news/facebook-f8-2019-facebook-announces-new-updates-for-groups-dating-and-an/553801/ 

Location Location Location: Location-based marketing has been a hot topic for the last couple of years, and something I was asked about more and more from late 2018. It’s here, it’s powerful, read “Location-based marketing: What works and what doesn’t in a campaign” by Brian Handley here:

https://marketingland.com/location-based-marketing-what-works-and-what-doesnt-in-a-campaign-260142 

Conversion Optimisation: Everything you’ve ever wanted to know about getting more customers with the traffic and marketing budget you already have, but were too afraid to ask. Fantastically detailed guide from Quick Sprout:

http://www.quicksprout.com/conversion-optimization/ 

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news soon. Thanks!