Sales & Marketing Strategy

Are you optimised for lead generation and prospect conversion?

I can help you implement a data-driven new business strategy to generate more and better quality leads, focus your activity where it is most profitable and utilise a full-cycle process to track and gain insights from your sales and marketing activities.
 

A focussed & definitive sales & marketing strategy will allow you to:

Identify your key proposition, and how it can best be presented to have impact and recall with prospective customers.

Focus your new business efforts on the market sectors and companies where you can offer a win/win sales solution.

Optimise lead generation opportunities across multiple channels, with both inbound and outbound techniques, search, PPC, social selling, email, content.

Set achievable and trackable activity and sales goals for your business development operatives.

Benefit from thought leadership strategies to be front-of-mind when prospects or lapsed contacts are ready to convert.

Allocate budget to where it is and will have the greatest impact on sales and new business.

Have an instant top-down view of all activities through digital tracking and a fully-integrated CRM database to evaluate and build upon the most successful activities.

Focus your content and search marketing to generate more and better quality leads.

I will define and implement a sales & marketing strategy for your company, including
      • Reviewing existing strategies and processes to evaluate current success & opportunities to improve
      • Reviewing or implement CRM customised to your business and sector
      • Review or implementing tracking from all digital sales and inbound sources into CRM
      • Help you define your key proposition, USPs & market distinction
      • Help you identify your target customers over 30,60, 90 days & strategy for each key market or product line
      • Identifying new qualified prospects and strategies to engage them
      • Building an inbound content strategy for your business and business development operatives, across your website, social channels, LinkedIn
      • Evaluating paid and organic lead generation opportunities, including Google, Twitter, LinkedIn
      • Developing individual and company social selling strategies based around thought leadership principles
      • Creating a reporting structure to identify individual and team successes, missed opportunities and how to use the data to win more often
I can also provide ongoing sales & marketing support for your company, including
      • Acting as your part-time sales and marketing manager
      • Implementing your sales & marketing strategy
      • Mentoring your sales & marketing¬† operatives to ensure success
      • Assessing ongoing activity and campaigns, reporting on successes and identifying opportunities
      • Advise on channels and activities to grow your sales funnel
      • Help refine your sales and marketing materials, decks, website, print, emails
      • Help manage a content calendar designed to increase awareness of your company’s offering and generate leads

To discuss your needs and get a fixed quote, please