#ICYMI Digital Marketing Digest 27 August 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Digging in the Crates: I’ve been selecting case studies for a Digital Marketing session at the National Film & Television School, including an old favourite for TT3D Closer to the Edge. I devised a multi-channel social game that rewarded players for social activity, earning upgrades for their virtual bike to go even faster around the Isle of Man track for a chance to win prizes. It worked too:

https://www.iomtt.com/news/2011/04/28/record-breaking-opening-weekend-for-tt3d-closer-to-the-edge

Marketing: When you have a blog on marketing by which recaps , you can expect some powerful truth bombs. Marketing is not rocket science, and it requires astonishing creativity. Boom. Read this:

https://wellmark.com.au/blog/creative/a-simple-solution-to-a-complicated-problem/

Consultants ”Good consulting starts with a trusting relationship at eye level…
that contributes to the company’s stated goals”. I couldn’t agree more! Read
How To Get The Most Value From Consulting To Support Your Digital Finance Transformation:

https://www.digitalistmag.com/finance/2019/08/19/how-to-get-most-value-from-consulting-to-support-your-digital-finance-transformation-06200227

Promotions: This is a great example of a great on-brand promotion. Mentos have launched a campaign featuring ”Complimentos” in each pack, which come with a nice compliment:

https://www.promomarketing.info/mentos-sweeten-category-compliments/

Web Cams: Over the years we’ve had Coffee pot cam, Jennicam and my own work on the Millennium Bridge’s then unique user remote-controlled cam. Now comes news that the ‘World’s Oldest Webcam’ is to be switched off:

https://www.bbc.co.uk/news/technology-49408335

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

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