#ICYMI Digital Marketing Digest 24 June 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Cannes Lions 2019: It’s that time of year when the great and the good meet, drink rosé and get awarded for great campaigns. The big talk on Twitter this year though has been Hyundai’s Cannes Lion winning ads which are apparently little more than stock photos, via @garicruze:

https://twitter.com/garicruze/status/1142112218777051136

Creative Digital: Shouldn’t digital marketing be so much more than just data and chasing the metrics dragon? Here @Chardy_Rogers looks at how brands are injecting creativity into digital:

https://www.marketingweek.com/2019/06/17/brands-injecting-creativity-digital/

Advertising: According to @CreativeBloq here, an ad which is “solely entertaining without persuading is ultimately a futile activity” Very interesting and pertinent read with some great examples to illustrate: 5 ads so entertaining the message got lost:

https://www.creativebloq.com/features/5-ads-so-entertaining-the-message-got-lost

Call To Action: This is so useful: 88 Compelling Words and Phrases to Prompt Website Visitors into Action:

https://www.socialmediatoday.com/news/88-compelling-words-and-phrases-to-prompt-website-visitors-into-action-inf/556990/

Social Media: Despite seeing misleading reports about Facebook’s demise every other day – mainly because people neglect to mention that Facebook has a huge existing user base so it will naturally not “grow” as fast as newcomers, Facebook sits with funky youngster TikTok in leading overall app downloads last month:

https://www.socialmediatoday.com/news/facebook-and-tiktok-lead-in-overall-app-downloads-in-may/557342/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

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