#ICYMI Digital Marketing Digest 22 July 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

One Internet Minute 2019: Always fascinating, and a shoo-in for every keynote or pitch which talks in broad terms about digital consumer behaviours: What Happens on the Internet Every Minute Infographic (2019 Version): 

https://www.socialmediatoday.com/news/what-happens-on-the-internet-every-minute-2019-version-infographic/558793/

Gaming: Highly social, gender diverse and age agnostic: Charlotte Rogers on why brands must change their view of gamers:

https://www.marketingweek.com/brands-change-view-gaming/

Website Optimisation: The brilliantly titled “10 Ways to Frustrate Website Visitors & Boost Your Competitors Profits” from Social Media Today highlights 10 critical web design mistakes to avoid:

https://www.socialmediatoday.com/news/10-ways-to-frustrate-website-visitors-boost-your-competitors-profits-inf/558824/

Brand Authenticity: A very timely piece, tackling the recent well-intentioned but  lazy tokenism of brands around Pride season, How brands can genuinely appeal to LGBTQ+ consumers:

https://www.marketingweek.com/brands-genuinely-appeal-lgbtq-consumers/

Social Selling: An ever-important part of any business development strategy, and something I strongly advocate with my agency clients. Marco Ottonello on How to use social media for lead generation with an Account-Based Marketing strategy:

https://expandigroup.blog/2018/03/20/how-to-use-social-media-for-lead-generation-with-an-account-based-marketing-strategy/amp/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

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