#ICYMI Digital Marketing Digest 17 June 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

LinkedIn: Don’t miss this great article from @socialmedia2day on how to with 3 simple but proven ways to increase your visibility on LinkedIn, especially if you are a B2B marketer or, like me, a consultant looking to generate leads: 

https://www.socialmediatoday.com/news/3-proven-ways-to-increase-your-visibility-on-linkedin/556474/

Content: If you are already familiar with Ubersuggest from @neilpatel, you’ll know how great a tool it is for keyword research and competitive analysis. It’s had another amazing upgrade, Ubersuggest 4.0: The Ultimate Content Marketing Tool: 

https://neilpatel.com/blog/content-marketing-tool/

Consumer Behaviour: Marketing Week shows us the seven cognitive shortcuts that dictate what people buy – and what they don’t”. Number 3 is the killer for me –  “people buy the simplest option”, and at least 5 of the 7 “shortcuts” are versions of this frequently ignored simple damn fact of marketing: 

https://www.marketingweek.com/2019/06/12/seven-cognitive-shortcuts-dictate-what-people-buy/

Influencers: Rate Card: How Much Social Influencers Charge Brands via @marketingprofs:

https://www.marketingprofs.com/charts/2019/41242/rate-card-how-much-social-influencers-charge-brands

Promotions: I love this! An in-store activation, personalised for digital and then featured OOH at Piccadilly. Another great campaign from Nike, which deservedly won IPM campaign of the week:

https://www.promomarketing.info/nike-unit9-help-fans-create-inspiring-personalised-football-posters-womens-world-cup/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

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