#ICYMI Digital Marketing Digest 15 July 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Customer Insights: A fascinating topic at all times, but when it involves Mark Ritson breaking down a Twitter set-to involving industry heavyweights including Byron Sharp, it becomes a must-read article. So, read it:

https://www.marketingweek.com/mark-ritson-ethnography-beats-focus-groups/

PS: If you’re not following those guys on Twitter, you really should.

Social Networks: Interesting moves from the big guns at Facebook and Twitter, both making moves to support Creators. It feels a bit late, and unclear how it might dilute the primary offerings – particularly of Facebook I feel. One, actually make that two, to keep an eye (or two) on:

https://marketingland.com/facebook-makes-a-play-for-creators-with-new-tools-features-for-monetizing-content-263505

https://www.campaignlive.com/article/twitter-launches-arthouse-help-brands-better-content/1590600

Not Yet Social Networks: In the tech industry’s equivalent of Theresa May and her Brexit deal, Google is once again taking a crack at building a social network. 

https://thenextweb.com/apps/2019/07/11/googles-taking-another-crack-at-building-a-social-network/

Emojis: A Handy ✋ Guide to Understanding Emojis

https://www.digitalmarketer.com/blog/guide-to-emojis/

Industry Practice: Is this what happens when the industry is geared towards cover-all personas and demographics? “Marketing and advertising professionals lack empathy, Reach study finds:

https://www.campaignlive.co.uk/article/marketing-advertising-professionals-lack-empathy-reach-study-finds/1590213

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

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