#ICYMI Digital Marketing Digest 12 August 2019

In Case You Missed It, some of the more interesting stories, articles, blog posts and news in marketing, digital marketing and digital promotions from last week:

Advertising: Free streaming service Tubi encourages people to cheat on Netflix in this brilliant new campaign 👏. Adweek article by Kelsey Sutton:

https://www.adweek.com/tv-video/free-streaming-service-tubi-encourages-people-to-cheat-on-netflix-in-new-campaign/

Social Media: How Much Time Do People Spend on Social Media in 2019? Check out this infographic from SocialMediaToday:

https://www.socialmediatoday.com/news/how-much-time-do-people-spend-on-social-media-in-2019-infographic/560270/

Digital Advertising: Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes. Read more here from Amy Gesenhues:

https://marketingland.com/is-it-time-to-pay-more-attention-to-reddit-for-advertisers-focused-on-niche-audiences-the-answer-is-yes-264832

Marketing Insights: Another great article from Charlotte Rogers here on how marketers are moving away from classic demographics to define consumers to a more nuanced behaviour and interests model:

https://www.marketingweek.com/behaviour-demographics-segmentation/

Memes: This is pretty cool, Social Media Examiner‘s guide to using memes for marketers – including the crucial tip to stay light and not try to turn something fun into a hard ad:

https://www.socialmediaexaminer.com/how-to-use-memes-guide-for-marketers/

That’s all for now. To keep up to date sign up to my newsletter here, follow me on Twitter here or drop back in for a look at my blog for more digital marketing news and tips, or if you want to find out how I can help your company contact me here. Thanks!

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