Brand Positioning

Have you found your niche sweet spot?

I can help you identify and fine-tune a brand proposition and brand position which appeals to your target customers and increases your pipeline.
 

A clear and distinctive brand position will allow you to:

Establish and promote your core capabilities in your market category to increase customer consideration.

Make a stronger impression by leveraging what makes you distinctive in that sector.

Consolidate your marketing communications and sales messaging and collateral around a clear service or product offering in language that your target customer will understand.

Build team consensus through a unique workshop helping reach a proposition everyone can get on board with, but which uses digital consumer insights to ensure market focus rather than ‘design by committee’.

Focus your content and search marketing to generate more and better quality leads.

I will design and lead a proposition and position review programme, including
    • Identifying your company’s true market position
    • Running a workshop with your team to gain internal insights & develop consensus
    • Uncovering how potential customers discuss and look for your product or service online
    • Identifying and benchmark against direct competitors
    • Identifying your niche to create a distinctive value proposition
    • Outlining a plan to activate the proposition across all digital channels

To discuss your needs and get a fixed quote, please